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Picture credit: Francisco Huguenin Uhlfelder, Shop Until You Drop by Banksy

CLEARLY DEFINED

ETHICAL BRANDS LISTEN, LEARN AND RESPOND
  • East Africa: Trade War Brews As Uganda, Tanzania Restrict Kenyan Products
    A trader selling avocados at Kangemi market in Nairobi...
    Moreallafrica.com

  • A Look Inside an Ethical ICO
    This week I spoke with David Atkinson, entrepreneur, C-Suite leader, advisor, investor and consultant who combines systems thinking, psychology and design thinking with systems, strategy, people and …Tweeted by @Hendobox https://twitter...
    Morecryptocoin.news

  • The unresolved dilemma at the heart of Ireland's 'ethical' foreign policy
    It was hardly a diplomatic storm...
    Moreirishtimes.com

  • Ethical Brands for Fashion Revolution
    On Saturday 28th April, independent ethical clothing brands from around the UK will come together at London's Brand Museum to support the Fashion Revolution message and show consumers that there is a…Tweeted by @tommyandlottie https://twitter...
    Moreeventbrite.co.uk

  • Tech has no moral code. It is everyone's job now to fight for one | Lizzie O'Shea
    It has been a tough two years for the technology industry...
    Moretheguardian.com

  • #whomademyclothes
    Apr 26, 2018-Tuesday marked the fifth anniversary of what is regarded as the fourth largest industrial disaster in history—the collapse of the Rana Plaza building in Bangladesh...
    Morekathmandupost.ekantipur.com

  • Traditional health claims about India's ayurvedic foods help make them big business
    In India, you can buy saffron that is “useful in asthma, indigestion, body pain, fever, dry skin diseases and pregnancy”, ghee that increases “memory power”, intellect and digestion, and lemon pickle…Tweeted by @ConversationUK https://twitter...
    Moretheconversation.com

  • How a Former Vegetarian Became a Butcher and Ethical Meat Advocate | Civil Eats
    Before she was a butcher, Meredith Leigh was a vegetarian...
    Morecivileats.com

  • Is 'Ethical Fashion' Made with Deadstock Fabric Just Greenwashing - Eluxe Magazine
    In the world of fashion, time rarely stands still...
    Moreeluxemagazine.com

  • 7 stressbusting tips for the small business owner - a MadeSimple infographic
    Running a business can be extremely rewarding but unsurprisingly, rather stressful too...
    Moremadesimplegroup.com

  • An interview with Jonathan from Brothers We Stand
    We chatted to Jonathan Mitchell, founder of ethical men’s fashion retailer, Brothers We Stand about his thoughts on the industry – and what he’s wearing rn...
    Moreapositivefashion.wordpress.com

  • Rwanda: Parliament Ratifies Africa Trade Pact Protocol
    A month after 44 African states signed the African Continental Free Trade Area (AfCFTA) agreement, members of the Lower House have given the green light to the deal that is aimed at making Africa the…Tweeted by @AfricaTrades https://twitter...
    Moreallafrica.com

  • Artificial intelligence: Commission outlines a European approach to boost investment and set ethical
    When cryptocurrencies mature, we would consider becoming a platform for trading crypto's Blockchain technology can improve not just compliance, but also IoT features and cost-efficiency The company h…Tweeted by @Radar_Zero_ https://twitter...
    Moreradarzero.com

  • Categories of Ethical Dilemmas in Business
    First printed in Exchange , the journal of the Brigham Young University School of Business, the next twelve classes had been developed to cowl the basis or reason for most moral enterprise dilemmas t…Tweeted by @NepalJagran https://twitter...
    Morewhatsnew2day.com

  • Ethics Isn't Finite: It's Evolving
    As we strive to build ethical organizations, we must remember that our target is moving...
    Moreleadingincontext.com

  • Just announced: Finalised speaker line-up for Europe's leading responsible business event
    Over 100 speakers and 500 attendees will meet in London to share ideas on how to transform business to meet the Global Goals Ethical Corporation’s global flagship event, The 17th Annual Responsible B…Tweeted by @EcoInternet3 https://twitter...
    Moreethicalcorp.com

  • Business Must Design For Impact | PBA
    New challenges are emerging in the world of social impact as there is growing expectation that business and business leaders will contribute to the issues that matter most to society, according to th…Tweeted by @CCitizenship https://twitter...
    Moreprobonoaustralia.com.au

  • Discover Interesting Content with Paper.li's Genius Source - Paper.li blog
    Every day, Paper...
    Moreblog.paper.li

  • Alpha Assembly Solutions and Fairphone to Study Responsible Recycling
    Alpha Assembly Solutions has joined forces with Fairphone, the creator of the world’s first ethical, modular smartphone, to research and raise awareness on the challenges associated with sourcing rec…Tweeted by @Fairphone https://twitter...
    Moresmt.iconnect007.com

  • Bridging Gaps in Biotechnology, from High School to College
    Three years after Enrique García-Rivera left his home school in Puerto Rico for an Amgen Scholars summer at the University of California, San Francisco, he found himself in an unexpected place: He wa…Tweeted by @Justmeans https://twitter...
    Moreamgenscholars.com

  • Can Tech Get Better at Confronting Ethical Challenges | Stanford eCorner
    Imagine you’re in a self-driving car, headed to the grocery store...
    Moreecorner.stanford.edu

  • Mutant crayfish can clone itself and is spreading rapidly
    An invasive species of crayfish (also known as Marmorkrebs or Procambarus virginalis) is spreading rapidly throughout Europe, and threatening endemic wild species as a result, due to its ability to c…Tweeted by @FuturesCentre https://twitter...
    Morethefuturescentre.org

  • Humpback Whale watching in Costa Rica - Nature in focus - Eco Companion Blog
    Every year between July and October a pod of Antarctic Humpback Whales migrates to the warm tropical waters off Dominical beach...
    Moreecocompanion.com

  • Companies pledge to cut plastic pollution
    More than 40 companies have signed up to a pact to cut plastic pollution over the next seven years...
    Morebbc.co.uk

  • Brands wake up to tragedy of the oceans
    Shocking images of marine life choking on plastic waste are finally moving companies to innovate on more sustainable packaging solutions...
    Moreethicalcorp.com

  • European Commission sets out its 20bn plan for ethical AI
    In a bid to prevent falling behind China and the US, the European Commission has outlined its plan to invest €20 billion in ethical artificial intelligence...
    Moreiottechnews.com

  • Artificial intelligence: 20bn investment call from EU commission
    Brussels has called for a €20bn (£14bn) cash injection for artificial intelligence research, while pouring cold water over controversial plans to give robots human rights...
    Moretheguardian.com

  • 'We're doomed': Mayer Hillman on the climate reality no one else will dare mention
    “We’re doomed,” says Mayer Hillman with such a beaming smile that it takes a moment for the words to sink in...
    Moretheguardian.com

  • Respect for Human Rights: Creating a Holistic Framework for Business Contributions to the SDGs
    What's the current problem with the way some organizations are talking about business contributions to sustainable development - and what's a better path forward? The Sustainable Development Goals (S…Tweeted by @shiftproject https://twitter...
    Moreshiftproject.org

  • Mundell faces questions over paid-for Facebook adverts
    The Scotland Office's use of social media has come under scrutiny in the House of Commons...
    Morestv.tv

  • Build an Awesome WooCommerce Store with OceanWP - DreamHost
    Eye appeal is buy appeal...
    Moredreamhost.com

  • Self-driving car companies should not be allowed to investigate their own crashes
    Self-driving cars are learning to drive...
    Moretheguardian.com

  • Industry giants fail to tackle child labour allegations in cobalt battery supply chains
    Major electronics and electric vehicle companies are still not doing enough to stop human rights abuses entering their cobalt supply chains, almost two years after an Amnesty International investigat…Tweeted by @Breaking1Chains https://twitter...
    Moreamnesty.org

  • Native and Indigenous Storytellers: Apply for Grants Up to $25K Via the New Short Documentary Fund
    In the early years of his work as a television actor, Robert Redford was asked to audition to play a Native character on TV...
    Moresundance.org

  • Eluxe Interview: Henry Rollins On Capitalism, Carbon and Kids - Eluxe Magazine
    Former singer for legendary punk band Black Flag and his own group, Rollins Band, Henry Rollins never does anything without putting 110% of his effort into it...
    Moreeluxemagazine.com

  • 'Give us an example of a time when you faced an ethical dilemma.' Tricky graduate interview question
    This is not the time for dramatic confessions...
    Moretargetjobs.co.uk

Authenticity: a binary event

Authentic ethical brands are certainly not perfect, but the way they respond to their imperfections is what clearly sets them apart from all others. Establishing a coherent authentication model that was tolerant of human imperfection, but which didn′t undermine the integrity of the approach represented one of our greatest challenges.

The majority of our early research was concentrated on the frameworks and approaches typically used in the field of corporate social responsibility, or CSR, but this focus failed to yield a methodology that served our philosophical aims using an unambiguous scientific, or data-driven model. It wasn′t until we elevated our thinking above the specifics of policies and issues that we had our Eureka moment and discovered what we now refer to as the ethical brand process: listen, learn and respond.

 

Genuine ethical brands routinely:

  • Listen to the interests, needs and concerns of stakeholders

  • Are willing and able to Learn from stakeholder interactions

  • Respond to stakeholder approaches - timely and respectfully

Discovering the ethical brand process was an important milestone in the evolution of our methodology. It clearly identified activities that we could observe and measure in an unbiased and clinical manner - without operational intrusion.

The eb Process reveals everything both we and brand owners themselves need to know about how responsive the organisation is to the needs, interests and concerns of all its stakeholder communities - anywhere 24x7.

Definition: The Authentic Ethical Brand