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Picture credit: Francisco Huguenin Uhlfelder, Shop Until You Drop by Banksy

OUR MISSION

TO HELP EVERYONE MAKE BETTER CHOICES
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  • These photos of submerged North Carolina livestock farms are devastating
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  • Pipeline Leaks 63,840 Gallons of Produced Water in North Dakota
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  • Horror Feature Film - Paid In Blood
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  • Sign the Petition
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  • Civil: Journalism on the Blockchain - Access Information
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  • Five Categories to Focus Your KPIs
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  • Genetic Databases Present Ethical Questions on DNA and Police Searches
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  • Brands are using blockchain to promote sustainable products - Digiday
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  • Taking a fresh look at planning your business
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  • Sports Betting Market Is Booming Worldwide | Top Ethical Key Players- Lottery, William Hill, Bet365, Ladbrokes
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  • Ethical investing
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  • Episode 141: Lexmark's long-held circular mindset, VERGE Vanguard vignettes
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  • The disruptors: How Solitaire Townsend is putting sparkle into sustainability
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  • The Ethical Butcher Investors' Craft Beef and Wine tasting Event.
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  • Beginner Workshop
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  • The future of humanity depends on design ethics, says Tim Wu
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  • Google Is Handing the Future of the Internet to China
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  • AMD Reinforces Its Commitment to Corporate Citizenship With Its 23rd Annual Corporate Responsibility Update
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  • Urgent alert: Help stop cruel hunting methods in Alaska, like killing wolf pups at their dens, shooting hibernating mother bears - Enviroshop - About Magazine
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  • Mintel identifies eco gender gap - www.naturalproductsonline.co.uk
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  • 5 Sites for Globally Responsible Business Leadership
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  • Irish Eco-Entrepreneur Wins Top United Nations Environmental Prize for Ethical Shopping App Evocco.
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  • National Forest Foundation Plants a Record 2.6 Million Trees in 2018
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  • Corporate Times
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W e license genuine ethical brands to display the eb symbol on their websites, stationery, signage, advertising and products. We do this so that everyone who not only cares about quality and value for money, but also about pressing social, economic and environmental issues can instantly identify those organisations, products and services that are part of the solution and not the problem.

The problems afflicting our world today are as diverse as they are complex - ranging from the destruction of our natural environments to advertising standards, corporate greed, government corruption, poverty in employment and growing economic inequality. Awareness of the many issues is generally high but real solutions rare.

Nevertheless, we do know that commerce has a significant role to play in making the world a better place. That is why it is so important for everyone who cares about these things to be able to instantly identify the organisations that are part of solutions and not problems. These ethical brands are members of a humane, civilised, polite and just society. Each time good people decide to support these organisations by buying their products and service, investing and working in them, the better our world becomes.

Ethical Brands don't claim to have all the solutions but each one consistently demonstrates that it is focused on managing gaps between what their customers, staff, investors and partners expect and the reality of their brand experiences. They are not registering as ethical brands because it is the latest must have PR accessory, but because they are genuinely committed to doing the right thing.

 

The term ethical brand is often misinterpreted and misappropriated. Claims that a product is - for example - environmentally friendly or organic, or that a brand should be trusted, perhaps even because it makes charitable gestures all encourage us to believe that it is good - in other words an ethical brand. Sometimes that assertion is true, but these claims and gestures are often used to deliberately foster perceptions of a brand that simply are not true.

This is the problem that inspired us to research and develop our ground-breaking service. The licensing program is the only one of its kind that is so widely accessible to organisations of all shapes and sizes worldwide, and underpinned by a strong authentication methodology.

This will establish the ethical brand logo identity as one of the most widely recognised symbols of operational integrity because all registered ethical brands are qualified using our real-time evidence-based monitoring system. Our methodology identifies and reports gaps between stakeholder expectations and the real-world brand experiences that these organisations deliver each and every day.

These gaps are common to every organisation, but genuine ethical brands are qualified by their demonstrated willingness to minimise them by engaging with the issues that we identify as well as report into the most senior levels of these organisations. We monitor the outcomes of these reports as a condition of every license to display the logo.