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Picture credit: Francisco Huguenin Uhlfelder, Shop Until You Drop by Banksy

OUR MISSION

TO HELP EVERYONE MAKE BETTER CHOICES
  • Industrial farming is one of the worst crimes in history
    Animals are the main victims of history, and the treatment of domesticated animals in industrial farms is perhaps the worst crime in history...
    Moretheguardian.com

  • Home loans should be sold to ethical co-operatives - Master of High Court
    The Master of the High Court, Edmund Honohan has said home loans should be sold to ethical co-operatives instead of vulture funds...
    Moreirishtimes.com

  • Ethical is Easy - Where Does It Come From
    Founder Where Does It Come From? When I talk to people about shopping and living ethically (and I do this a lot), a common response is that being ethical is just too complicated, too difficult and to…Tweeted by @Ethicalution https://twitter...
    Morewheredoesitcomefrom.co.uk

  • Why Ethical Thinking Matters (Part 5)
    To celebrate 7 Lenses going into its second printing, this is the fifth post in a special series focused on Why Ethical Thinking Matters...
    Moreleadingincontext.com

  • Opinion | Will America Choose Its Children Over Guns
    As surely as there are camels’ backs and straws to break them, moments arrive when citizens say they’ve had enough, when they rise up against political leaders who do not speak for them and whose mor…Tweeted by @Sourcing_Guru https://twitter...
    Morenytimes.com

  • Small growers wary as major pot producer moves in to B.C.
    This weekend, B...
    Morecbc.ca

  • Foresight Africa viewpoint - China's engagement in Africa: What can we learn in 2018 from the $60 billion commitment
    Since 2000, six FOCAC (Forum on China-Africa Cooperation) summits have been held at three-year intervals, with the next one scheduled for 2018 in Beijing if the tradition is to continue...
    Morebrookings.edu

  • Nationalize the Trump Organization
    In theory, the best solution would be for Trump to fully divest himself from his businesses and avoid any actions that could ethically compromise himself or his former company...
    Morenewrepublic.com

  • The New Data Ethics: building a pathway forward
    A data ethics conversation has been growing on a global scale for some time now, but particularly since 2015, when the European Data Protection Supervisor (EDPS) issued an Opinion on the matter and f…Tweeted by @SheilaLKaplan https://twitter...
    Moreworldprivacyforum.org

  • Conducting International Business in an Ethical Manner - Essay Papers Uk
    With the growing global interest in sustainable business practices, Panting Steel’s profits eve risen considerably, and it has expanded into new international markets for purchasing scrap metal and s…Tweeted by @EssayPaperUK https://twitter...
    Moreessaypaperuk.com

  • Leaving crowdfunding analytics behind for ethical fashion business Mamoq
    Believing that analytical skills are vital in any online business, Petrow used the knowledge she developed in crowdfunding to open her own enterprise, Mamoq, a fashion company designed to make a diff…Tweeted by @cf_library_jp https://twitter...
    Morerealbusiness.co.uk

  • 10 principles for public sector use of algorithmic decision making
    A growing number of governments and public sector organisations are adopting artificial intelligence tools and techniques to assist with their activities...
    Morenesta.org.uk

  • Practical Tools for Ethical Engagement in Health Research
    In this first post of the three-part series Practical Tools for Ethical Engagement in Health Research, we discuss ethics in the context of health research, and pose some helpful questions for researc…Tweeted by @hotii_tseeda https://twitter...
    Moremedium.com

  • Nursing ethics-Know the code
    Do your research on ethics and you will 'do no harm'...
    Moreresources.nurse.com

  • Human Chains: "Prayer Camp" Psychiatry Study Raises Ethical Questions - Neuroskeptic
    A new medical paper raises complex questions over ethics and human rights, as it reports on a study that took place in a religious camp where mentally ill patients were chained up for long periods...
    Moreblogs.discovermagazine.com

  • NYU medical school stops studies after ethical violations
    Eight psychiatric studies were quietly shut down at New York University’s medical school after investigators discovered a series of violations, including falsified records...
    Morefoxnews.com

  • You Asked: Do Religious People Live Longer
    If a long life is what you’re after, going to church may be the answer to your prayers...
    Moretime.com

  • Dark, Milk, White, and Green: This Boston-Based Chocolate Factory Puts the Environment First
    “Mmm, chocolate!” If that quote doesn’t bring to mind a scene with two sisters savoring the scent of decadent chocolate, then chances are you don’t have a toddler or have yet to experience the joy of…Tweeted by @CHOW https://twitter...
    Morechowhound.com

  • Ethical Revolution Partners with Frome Fridge - Ethical Revolution
    Frome Community Fridge enables people to share their abundance, reduce waste and source free food...
    Moreethicalrevolution.co.uk

  • The Natural Beauty Box: February Flower Power!
    The end of the month always is a bit dull for me, as I don't get many goodies through the post and everything seems to start to drag a bit...
    Moretheecological.co.uk

  • Ethical Marketing Doubled our Turnover
    Product: Watertight Marketing Masterplan programme, Lunch and Learn Seminars, Accredited Consultant support Karen Meager: Watertight Marketing's Business Owner of the Year 2017 Client: Karen Meager, …Tweeted by @watertightmkg https://twitter...
    Morewatertightmarketing.com

  • Eleanor Oliphant, Another Place and a trip to the theatre #LittleLoves - coffee work sleep repeat
    You’ll have to bear with me a little this week, I have a heavy cold that I just can’t seem to shift...
    Morecoffeeworksleeprepeat.com

  • 5 Options for Ethical + Sustainable Denim - Better for The Environment, Garment Workers + Actually Look Good - The Green Edition
    For me its denim, specifically jeans...
    Morethegreenedition.com

  • ON Semiconductor Named One of the 2018 World's Most Ethical Companies for Third Consecutive Year
    IMPORTANT - READ BEFORE DOWNLOADING, COPYING, INSTALLING, OR USING...
    Moreonsemi.com

  • Microsoft Crowned One of the Most Ethical Companies in the World
    Microsoft has been named one of the most ethical companies in the world by the Ethisphere Institute alongside other 134 organizations from 23 countries and 57 industries...
    Morenews.softpedia.com

  • Artificial intelligence: realizing the potential and tackling the challenges - EU Policy Blog
    Microsoft’s president and chief legal officer Brad Smith was recently in Berlin to discuss the future of artificial intelligence (AI) and its impact on society, following the release of a new Microso…Tweeted by @MicrosoftEU https://twitter...
    Moreblogs.microsoft.com

  • Facebook's biggest problem isn't ethics, hate or fake news. It's Facebook. - Schaefer Marketing Solutions: We Help Businesses {grow}
    A recent article in The Wall Street Journal caught my eye: “Mark Zuckerberg Resolves to ‘Fix’ Facebook in 2018” The article explains that the Facebook founder focuses on one major priority each year …Tweeted by @StapleNet https://twitter...
    Morebusinessesgrow.com

  • How to erase your phone before you recycle
    No file is ever really gone when you hit the ‘delete’ button...
    Moreforum.fairphone.com

  • How Brands Can Take Advantage of Instagram Stories
    NASA uses its Instagram Stories to share behind-the-scenes footage Once Instagram launched Stories in August 2016, the feature spread like wildfire...
    Moreadweek.com

  • Adam Vinatieri Rumors: Colts, Veteran Kicker 'Very Close' on 1-Year Contract
    Veteran kicker Adam Vinatieri is reportedly "very close" to signing a one-year deal to remain with the Indianapolis Colts, according to Bob Kravitz of WTHR...
    Morebleacherreport.com

  • In Unexpected Twist, Judge In Flynn Case Asks Mueller For "Exculpatory Evidence"
    The federal judge assigned to the criminal case against Trump's former National Security Adviser Michael Flynn has ordered Special Counsel Robert Mueller to turn over any "exculpatory evidence" to Fl…Tweeted by @msuhagoblue https://twitter...
    Morezerohedge.com

  • Crowberry Consulting Finalist in the Regional FSB Awards Green Ethical Business Category!
    Crowberry Consulting Ltd,a WEConnect International certified women-owned business, has been shortlisted as a finalist in the FSB Awards North West – Category Green – Ethical Business...
    Moreweconnecteurope.org

  • Ethical Theories to Apply: Utilitarianism, Universal Ethics, Golden Rule, Virtue Ethics - Custom Essays Writers
    You work in the Ethics Department for ABC Company (ABC)...
    Morecustomessayswriters.net

  • Hello Space - Cloud storage in your pocket
    FEATURED PROJECT Hello Space - Cloud storage in your pocket In Technology Funding on Kickstarter   Rewards France Keeps your data safe...
    Morethecrowdfundingcenter.com

  • Dentii - The World's Most Advanced and Hygienic Toothbrush
    FEATURED PROJECT IS THIS YOUR PROJECT? Dentii - The World's Most Advanced and Hygienic Toothbrush In Design Funding on Kickstarter   Rewards United Kingdom The world's first truly hygienic toothbrush…Tweeted by @CrowdfundCentre https://twitter...
    Morethecrowdfundingcenter.com

  • 'Our social and ethical obligation': New Orleans council approves BDS resolution
    New Orleans City Council unanimously passed a resolution on Friday underlining its "social and ethical obligations" to avoid contracting with or investing in companies whose practices consistently vi…Tweeted by @davoodab1234 https://twitter...
    Morecountdown2040.com

  • Gray Hat Hacking, Second Edition: The Ethical Hacker's Handbook
    NEW YORK TIMES BESTSELLER • "ONE OF THE BEST AIR-COMBAT MEMOIRS OF ALL TIME"* BY "ONE OF THE MOST DECORATED PILOTS IN AIR FORCE HISTORY"† 151 combat missions 21 hard kills on surface -to -air missile…Tweeted by @CodenodCom https://twitter...
    Moretobem.com

  • Binary Bullets: The Ethics of Cyberwarfare
    The first virtually all-jet war, the conflict in Korea saw F-86 Sabres of the USAF take on MiG-15s of the North Korean and Chinese air forces...
    Moretobem.com

  • Fascism Today
    "No better volume exists to understand the nexus of alt-right bigotry and anti-fascist resistance in the United States than Fascism Today...
    Moreakpress.org

  • Thai court gives secretive Japanese millionaire custody of 13 surrogate kids
    In this Aug...
    Moreusatoday.com

  • How bad is US gun violence These charts show the scale of the problem
    Gun violence in the US isn’t just bad, it’s uniquely bad in terms of the number of lives that are affected by it and how rare such violence is in a wealthy country...
    Moretheguardian.com

W e license genuine ethical brands to display the eb symbol on their websites, stationery, signage, advertising and products. We do this so that everyone who not only cares about quality and value for money, but also about pressing social, economic and environmental issues can instantly identify those organisations, products and services that are part of the solution and not the problem.

The problems afflicting our world today are as diverse as they are complex - ranging from the destruction of our natural environments to advertising standards, corporate greed, government corruption, poverty in employment and growing economic inequality. Awareness of the many issues is generally high but real solutions rare.

Nevertheless, we do know that commerce has a significant role to play in making the world a better place. That is why it is so important for everyone who cares about these things to be able to instantly identify the organisations that are part of solutions and not problems. These ethical brands are members of a humane, civilised, polite and just society. Each time good people decide to support these organisations by buying their products and service, investing and working in them, the better our world becomes.

Ethical Brands don't claim to have all the solutions but each one consistently demonstrates that it is focused on managing gaps between what their customers, staff, investors and partners expect and the reality of their brand experiences. They are not registering as ethical brands because it is the latest must have PR accessory, but because they are genuinely committed to doing the right thing.

 

The term ethical brand is often misinterpreted and misappropriated. Claims that a product is - for example - environmentally friendly or organic, or that a brand should be trusted, perhaps even because it makes charitable gestures all encourage us to believe that it is good - in other words an ethical brand. Sometimes that assertion is true, but these claims and gestures are often used to deliberately foster perceptions of a brand that simply are not true.

This is the problem that inspired us to research and develop our ground-breaking service. The licensing program is the only one of its kind that is so widely accessible to organisations of all shapes and sizes worldwide, and underpinned by a strong authentication methodology.

This will establish the ethical brand logo identity as one of the most widely recognised symbols of operational integrity because all registered ethical brands are qualified using our real-time evidence-based monitoring system. Our methodology identifies and reports gaps between stakeholder expectations and the real-world brand experiences that these organisations deliver each and every day.

These gaps are common to every organisation, but genuine ethical brands are qualified by their demonstrated willingness to minimise them by engaging with the issues that we identify as well as report into the most senior levels of these organisations. We monitor the outcomes of these reports as a condition of every license to display the logo.