License

Picture credit: Francisco Huguenin Uhlfelder, Shop Until You Drop by Banksy

OUR MISSION

TO HELP EVERYONE MAKE BETTER CHOICES
  • Ethical art: how online entrepreneurs are selling Indigenous artists to the world
    For many decades now Indigenous Australian art has adorned boardroom and salon walls from Double Bay to New York City and from Berlin to London...
    Moretheguardian.com

  • Charity Meetup - Digital Innovation - 23 May 2017
    I would like to invite you to the ninth Charity Meetup event...
    Moreeventbrite.co.uk

  • EVENT: How To Sell Your Fashion Designs To Shops - Advice from Fashion Buyers
    Targeted at fashion designers who need to know how to approach fashion buyers, our panel eventis for you! An evening filled with in-depth advice from the people you really want to buy your designs...
    Moretheswatchbook.offsetwarehouse.com

  • A Sustainable Fashion Tale: About A Worker - Eluxe Magazine
    It’s amazing what one young designer can do for so many, as Kim Hou proves with her project called About A Worker...
    Moreeluxemagazine.com

  • Donald Trump Jr's Dubai speech raises new ethical concerns
    Donald Trump Jr became embroiled in another ethical scandal after he gave a paid speech to a Dubai university hours before his father was due to fly to the Middle East on his first foreign trip as ...
    Moredailymail.co.uk

  • Ethical Dilemmas in the Age of AI - Knowmail
    There are still so many unanswered questions when it comes to the age of AI and how we can live with Artificially Intelligent machines and robots that may become more intelligent than us...
    Moreknowmail.me

  • Science Fiction Prepares You For Dream Worlds And Ethical Apocalypses - The Medical Futurist
    One of the most pressing questions of mankind has been for millennia what the future is about to bring upon us...
    Moremedicalfuturist.com

  • Boom in nip and tuck prompts ethical questions
    Julian Sheather, specialist adviser for ethics and human rights at the BMA, examines the ethical debate generated by the growth in the number of people opting for cosmetic surgery Cosmetic interven...
    Morestudent.bmj.com

  • Security BSides / BSidesAugusta 2017
    FALE (@lockFALE)came together around a common idea of general curiosity and persuasion of the public’s “right to know”...
    Moresecuritybsides.com

  • Is Step Therapy Ethical for HoFH Patients
    James Underberg, MD of the New York University School of Medicine in New York, NY, argues that for some conditions, using the step therapy is neither cost effective nor clinically efficient...
    Moreraredr.com

  • Autonomous Weapons: an Interview With the Experts - Future of Life Institute
    FLI’s Ariel Conn recently spoke with Heather Roff and Peter Asaro about autonomous weapons...
    Morefutureoflife.org

  • Blog - relovedbyjo.co.uk
    I wanted to create a light, bright kitchen that would be a pleasure to work in, a joy to eat and relax in...
    Morerelovedbyjo.co.uk

  • Entrepreneurs: Meet One Water, a drinks brand with ethical credentials
    In October 1998, Hurricane Mitch, one of the deadliest tropical cyclones on record, ripped through the Atlantic coast, destroying villages and killing thousands...
    Morestandard.co.uk

  • Modern life is rubbish: we don't need all this packaging
    I just had a battle with my new kitchen handwash plastic bottle...
    Moretheguardian.com

  • 15+1 Gift Ideas For Father's Day - The Ethical And Ecofriendly Edit
    Lately, I got to know a lot of great, small indy shops and places with ethical and eco friendly goodies and values...
    Morecaptainbobcat.com

  • What You Should Know About the Chocolate You're Eating
    Few things are better than biting into a good piece of chocolate...
    Moreblogs.worldwatch.org

  • 7 ETHICAL SHOE BRANDS | Sutton and Grove
    Shoes are a staple in a closet...
    Moresuttonandgrove.com

  • Scotland to Host Historic Dialogue between Global Leaders in Ethical Finance
    2nd edition of Global Ethical Finance Forum (GEFF) taking place in Edinburgh this September to convene leaders from Banking, SRI, ESG and Islamic finance, hailing from both developed and emerging m...
    Morefintech.finance

  • Lou Black - Ethical & Classy Womenswear
    The collections of Lou Black are designed for our fellow ambitious and hardworking women, who also know the importance of enjoying life! Class, quality and comfort are the keywords for each clothin...
    Morekickstarter.com

  • Cheap Fashion Still in Demand as Primark, Uniqlo Sales Rise & Forever 21 Seeks Expansion
    Despite widespread campaigns aimed at educating consumers about the harms associated with the practice of fast fashion - both in terms of sustainability and human rights - the intense demand for tr...
    Morethefashionlaw.com

  • UK's first responsible money kitemark launches
    Good With Money has today launched the UK’s first kitemark to make it easier for people to find financial providers that offer a good deal for their pockets as well as for people and planet...
    Moregood-with-money.com

  • We have a Mal-Consumer Economy & Ethical Consumption is not the answer...
    Consumption and creation/production are of course two halves of the same coin...
    Moreprovocations.darkmatterlabs.org

  • The Barbarians Are at Etsy's Hand-Hewn, Responsibly Sourced Gates
    “There is one and only one social responsibility of business,” the economist Milton Friedman famously wrote in 1962...
    Morebloomberg.com

  • Happy biodiversity day, planet Earth - WWF - Medium
    Today is the International Day of Biological Diversity...
    Moremedium.com

  • Climate Change Is the World's Biggest Risk, in 3 Charts
    The rise of the machines isn’t the biggest threat to humanity...
    Moreclimatecentral.org

  • Climate Change Refugees
    How a Tiny Alaska Town Is Leading the Way on Climate Change KIVALINA, Alaska —Dolly’s home is warm and spacious...
    Moreglobalcitizen.org

  • The Paris Agreement Vs. The Donald
    The first few months of Trump’s presidency have been marred by the highest levels of unrest seen in the US in decades...
    Morethemarketmogul.com

  • Opinion | China and India Make Big Strides on Climate Change
    Until recently, China and India have been cast as obstacles, at the very least reluctant conscripts, in the battle against climate change...
    Morenytimes.com

  • Electric city: Volvo unveils vision for clean cars, buses and more
    For electric and low carbon vehicle advocates, the growing outcry over air pollution and its associated health impacts soon could create significant new markets...
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  • Facebook and Google need to start being honest about what they really are
    It was the Duke of Wellington who originated the defiant statement “Publish and be damned!” in response to being threatened with an unflattering portrayal in a courtesan’s memoirs...
    Moreindependent.co.uk

  • DoneGood
    Discover ethical and sustainable brands as you shop online--and get discounts with them too! As you shop online, DoneGood automatically shows you brands that have the kinds of products you’re looki...
    Morechrome.google.com

  • Move Over Tesla, Europe's Building Its Own Battery Gigafactories
    Battery-making gigafactories are about to arrive in Europe, challenging a lead Tesla Inc...
    Morebloomberg.com

  • How To Trick The Robots And Get Your Resume In Front Of Recruiters
    Now to be fair, ATS software has grown more sophisticated in recent years, moving away from simply tallying up keywords on a resume to studying the context behind them...
    Morefastcompany.com

  • How to Navigate the Website - Soulfully Connecting
    Welcome to Soulfully Connecting...
    Moresoulfully-connecting.com

  • Instead Of Duping Air India & Other Airlines, This Ethical Indian Hacker Decided To Help Them
    In the world of hacking, it's seldom that victims are offered help and notified about a technical glitch that could land them in a huge financial loss...
    Moreindiatimes.com

  • Freestyle Fight
    FEATURED PROJECT Freestyle Fight In Video Games Funding on Kickstarter Rewards United States A bicycle/fighting racer for android and pc...
    Morethecrowdfundingcenter.com

  • Three Way - Nashville Opera: Original Cast Album
    FEATURED PROJECT Three Way - Nashville Opera: Original Cast Album In Music Funding on Kickstarter Rewards United States Three comic operas about a woman and her android lover, a dominatrix and her...
    Morethecrowdfundingcenter.com

  • Krumb Snackerz
    FEATURED PROJECT Krumb Snackerz In Food Funding on Kickstarter Rewards United States At Krumb Snackerz we're creating healthy snacks made of strictly krumbs which make the combinations endless and...
    Morethecrowdfundingcenter.com

  • BeforeYouRomp.com
    IS THIS YOUR PROJECT? BeforeYouRomp...
    Morethecrowdfundingcenter.com

  • Rise of the Necromancers
    FEATURED PROJECT Rise of the Necromancers In Gaming Funding on Kickstarter Rewards Denmark A strategy boardgame for 2-5 players, where each player controls a Necromancer struggling for absolute do...
    Morethecrowdfundingcenter.com

  • Seeds of the Dead
    IS THIS YOUR PROJECT? Seeds of the Dead In Publishing Funding on Kickstarter Rewards United States Justin must, and will, make excruciating decisions to keep his little brother alive in a new apoc...
    Morethecrowdfundingcenter.com

W e license genuine ethical brands to display the eb symbol on their websites, stationery, signage, advertising and products. We do this so that everyone who not only cares about quality and value for money, but also about pressing social, economic and environmental issues can instantly identify those organisations, products and services that are part of the solution and not the problem.

The problems afflicting our world today are as diverse as they are complex - ranging from the destruction of our natural environments to advertising standards, corporate greed, government corruption, poverty in employment and growing economic inequality. Awareness of the many issues is generally high but real solutions rare.

Nevertheless, we do know that commerce has a significant role to play in making the world a better place. That is why it is so important for everyone who cares about these things to be able to instantly identify the organisations that are part of solutions and not problems. These ethical brands are members of a humane, civilised, polite and just society. Each time good people decide to support these organisations by buying their products and service, investing and working in them, the better our world becomes.

Ethical Brands don't claim to have all the solutions but each one consistently demonstrates that it is focused on managing gaps between what their customers, staff, investors and partners expect and the reality of their brand experiences. They are not registering as ethical brands because it is the latest must have PR accessory, but because they are genuinely committed to doing the right thing.

 

The term ethical brand is often misinterpreted and misappropriated. Claims that a product is - for example - environmentally friendly or organic, or that a brand should be trusted, perhaps even because it makes charitable gestures all encourage us to believe that it is good - in other words an ethical brand. Sometimes that assertion is true, but these claims and gestures are often used to deliberately foster perceptions of a brand that simply are not true.

This is the problem that inspired us to research and develop our ground-breaking service. The licensing program is the only one of its kind that is so widely accessible to organisations of all shapes and sizes worldwide, and underpinned by a strong authentication methodology.

This will establish the ethical brand logo identity as one of the most widely recognised symbols of operational integrity because all registered ethical brands are qualified using our real-time evidence-based monitoring system. Our methodology identifies and reports gaps between stakeholder expectations and the real-world brand experiences that these organisations deliver each and every day.

These gaps are common to every organisation, but genuine ethical brands are qualified by their demonstrated willingness to minimise them by engaging with the issues that we identify as well as report into the most senior levels of these organisations. We monitor the outcomes of these reports as a condition of every license to display the logo.