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Picture credit: Francisco Huguenin Uhlfelder, Shop Until You Drop by Banksy

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TO HELP EVERYONE MAKE BETTER CHOICES
  • Sustainable Swimwear Brands Rocking The Newest Summer Silhouettes - Eluxe Magazine
    Ladies – rejoice! For I have wonderful news for you...
    Moreeluxemagazine.com

  • 10 Must-Have Apps for Vegans - Eluxe Magazine
    By Maya Campbell Being a vegan is a lifestyle that requires dedication, especially if you consider veganism also involves fashion and cosmetic choices...
    Moreeluxemagazine.com

  • 'How Would an Ethical Officer React'
    The members of Dallas Police Academy Class 353, the first group of recruits after the events of July 7, were all already in the process of applying to the department when the ambush occurred...
    Morenytimes.com

  • We Don't Need to Double Food Production by 2050, Says New Study - Food Tank
    A team of researchers from major American land-grant universities recently published a study in BioScience challenging the familiar assertion that “to feed the world, we need to double food productio…Tweeted by @Ethical_Invest https://twitter...
    Morefoodtank.com

  • Biotech Goes Sci-Fi with Edited Human DNA | TechRevolution
    The idea of superhumans and engineered people was once reserved for our wildest imaginations...
    Moretechrevolution.asia

  • Normal birth - a moral and ethical imperative
    1...
    Moresheenabyrom.com

  • Planet Ark News
    The best indoor plants are hardy, water-efficient and purify the air Making time for nature can be a hard ask for people living in metropolitan areas, but a new report by Biodiversity and Human Healt…Tweeted by @Ethical_Invest https://twitter...
    Moreplanetark.org

  • The Golden Helix Foundation - 3rd UPGx Personalized Medicine Day
    The 3rd UPGx Personalized Medicine Day will be organized in Toulouse, France...
    Moregoldenhelix.org

  • David Suzuki: Wildfires Are a Climate Change Wake-Up Call
    Wildfires are sweeping BC...
    Moreecowatch.com

  • France to pave 1000km of roads with solar panels
    Over the next five years, France will install some 621 miles (1,000km) of solar roadway using Colas' Wattway solar pavement...
    Moretreehugger.com

  • ESMAP
    The State of Electricity Access Report (SEAR) 2017 begins with an examination of the critical role of energy toward the achievement of the Sustainable Development Goals (SDGs), then provides a snapsh…Tweeted by @GreenTechBook https://twitter...
    Moreesmap.org

  • This New York Ethical Jewelry Brand Offers A One-For-One Model To Support Education - Causeartist
    Meet AUrate, a New York based ethical jewelry company founded in 2014 by Sophie Kahn and Bouchra Ezzahraoui...
    Morecauseartist.com

  • Yogi Adityanath: If I cannot stop namaz on road, I have no right to stop Janmashtami at thana
    Uttar Pradesh Chief Minister Yogi Adityanath Wednesday said that if he cannot stop the offering of namaz on roads during Eid, he has no right to stop celebration of Janmashtami at police stations...
    Moreindianexpress.com

  • How this tampon and pad subscription service is helping women around the world
    As we all strive to break down the societal weirdness around periods (seriously: why is period sex still considered ‘gross’? Why do people still think women shouldn’t swim on their periods?), tampon …Tweeted by @RedboxBarrow https://twitter...
    Moremetro.co.uk

  • My Favourite Ethical Magazines | Curiously Conscious
    In my day job, I work in a design agency...
    Morecuriouslyconscious.com

  • 7 tips to be an ethical traveler
    The team at Wander strongly believes in our power as travelers to change the world, to make a positive impact and travel beyond our destinations...
    Morewander.io

  • What is Fast Fashion STUDY 34
    Fast Fashion is clothing produced in large volumes in low quality materials very quickly, by people who often have few other alternatives for work...
    Morestudy34.co.uk

  • The Role of the Climate Investment Funds in Meeting Investment Needs - CPI
    The global climate finance landscape has changed significantly since the establishment of the Climate Investment Funds (CIF) in 2008...
    Moreclimatepolicyinitiative.org

  • The Connection Between Solar and Bitcoin
    The Connection Between Solar and Bitcoin The fall of installation costs is one of the main factors driving the solar energy boom...
    Moreesolarenergynews.com

  • The Future Economy Project
    The upside of a sustainability agenda is clear...
    Morehbr.org

  • Yellow Door Energy, Middle East Insulation Sign Agreement to Build 205 kWp Solar PV Plant
    As an investor and owner-operator YDE willmanage the construction, operation and maintenance of the solar plant for the next 15 years Yellow Door Energy (YDE), a Dubai-based firm that invests in and …Tweeted by @NRGrenaissance https://twitter...
    Moremarkets.businessinsider.com

  • Brooklyn's social housing microgrid rewrites relationships with utility companies
    Residents of a social housing complex in Brooklyn, New York, can’t stop another tempest like Superstorm Sandy from crashing through their city, but they can feel secure that it won’t cause a power cu…Tweeted by @GuardianSustBiz https://twitter...
    Moretheguardian.com

  • SBP Asks Banks To Appoint Ethical Officers for Addressing Customer Issues
    In order to promote ethical behavior in their day to day operations in the organization, the banks should appoint ‘Ethics/conduct officers’ who shall serve as a central point to identify and collect …Tweeted by @NailaKhalid16 https://twitter...
    Morepropakistani.pk

  • Ethical Consumerism is an Oxymoron
    One of the things that we have struggled with whilst advocating for ethical fashion is the fact that we are promoting brands for consumption, which in itself is an issue...
    Morewalksewgood.com

  • Heroic moment divers save four whale sharks caught in fishing nets
    Four beautiful whale sharks were dramatically released by gallant divers after getting tangled in fishing nets...
    Moredailymail.co.uk

  • Irish border paper: Britain is hostage to its own delusions
    Over the last 12 months, Leavers were warned that a hard Brexit outside the customs union and single market would lead to the return of a hard border in Ireland...
    Morepolitics.co.uk

  • Kenya making progress on climate change goals faster than expected
    Kenya is on course to reduce the effects of climate change, the Government has said...
    Morestandardmedia.co.ke

  • Swarm of bees follows car for 2 days to rescue queen trapped in back
    Devotion knows no bounds when it comes to bees and their leader...
    Moretreehugger.com

  • Miami, battling sea level rise, turns to voters to pay for new infrastructure
    Miami is among the U...
    Moreclimateliabilitynews.org

  • Globe editorial: For Donald Trump, there is no coming back from this
    On Tuesday, in a re-reversal of a statement he made on Monday about a statement he made on Saturday, U...
    Moretheglobeandmail.com

  • Sierra Leone: Over 600 Missing in Freetown Following Landslide
    President Donald Trump on Tuesday defended his decision to wait two days before placing blame on white supremacists for the deadly violence in Charlottesville, Virginia, last Saturday...
    Moredemocracynow.org

  • Heavy Rain Brings Deadly Flooding to Nepal, India, Bangladesh
    President Donald Trump on Tuesday defended his decision to wait two days before placing blame on white supremacists for the deadly violence in Charlottesville, Virginia, last Saturday...
    Moredemocracynow.org

  • Awards - Conservation and Sustainability - PURE Life Experiences
    Fuelled by rising demand, the illegal trade in rhino horn has seen the number of rhinos poached across Africa reach an all-time high...
    Morepurelifeexperiences.com

  • Racists Look Emboldened. They're Actually Terrified.
    The act of terrorism that killed one person and injured others in Charlottesville, Virginia was horrific...
    Morecommondreams.org

  • Peta says sorry for taking girl's pet chihuahua and putting it down
    A family has settled a lawsuit against People for the Ethical Treatment of Animals (Peta) after it took a girl’s unattended dog and put it down...
    Moretheguardian.com

  • Cloudflare CEO on Terminating Service to Neo-Nazi Site: 'The Daily Stormer Are Assholes'
    Internet companies typically take a hands-off approach to offensive content on their networks, erring on the side of maintaining an open internet...
    Moregizmodo.com

  • 3-wheeled electric 'tuk tuks' offer a clean, silent shuttle & delivery option
    e-Tuk USA makes versatile road-legal electric vehicles that can be used for anything from food trucks to local transportation fleets, even indoors...
    Moretreehugger.com

  • Orlando Becomes 40th City to Commit to 100% Renewable Energy
    The Orlando City Commission unanimously approved a resolution Tuesday establishing a goal to move Orlando to 100 percent clean and renewable energy by 2050...
    Moreecowatch.com

  • The Slippery Slope of Internet Blacklisting
    How do you feel about various tech providers censoring Daily Stormer in the wake of the Charlottesville riots after the white supremacist site posted a vile, disturbing article attacking the victim o…Tweeted by @NRGrenaissance https://twitter...
    Morepjmedia.com

  • Josh Kirby's Marmaduke Mousington - Children's Book
    FEATURED PROJECT Josh Kirby's Marmaduke Mousington - Children's Book In Publishing Funding on Kickstarter   Rewards United States Josh Kirby's long-lost whimsical, unfinished children's book: Marmadu…Tweeted by @CrowdfundCentre https://twitter...
    Morethecrowdfundingcenter.com

  • Azimuth Solar Products: High Power Solar Generator Systems
    FEATURED PROJECT Azimuth Solar Products: High Power Solar Generator Systems In Technology Funding on Kickstarter   Rewards Canada Innovative, rugged, practical fuel-free power for off-grid living, ti…Tweeted by @CrowdfundCentre https://twitter...
    Morethecrowdfundingcenter.com

W e license genuine ethical brands to display the eb symbol on their websites, stationery, signage, advertising and products. We do this so that everyone who not only cares about quality and value for money, but also about pressing social, economic and environmental issues can instantly identify those organisations, products and services that are part of the solution and not the problem.

The problems afflicting our world today are as diverse as they are complex - ranging from the destruction of our natural environments to advertising standards, corporate greed, government corruption, poverty in employment and growing economic inequality. Awareness of the many issues is generally high but real solutions rare.

Nevertheless, we do know that commerce has a significant role to play in making the world a better place. That is why it is so important for everyone who cares about these things to be able to instantly identify the organisations that are part of solutions and not problems. These ethical brands are members of a humane, civilised, polite and just society. Each time good people decide to support these organisations by buying their products and service, investing and working in them, the better our world becomes.

Ethical Brands don't claim to have all the solutions but each one consistently demonstrates that it is focused on managing gaps between what their customers, staff, investors and partners expect and the reality of their brand experiences. They are not registering as ethical brands because it is the latest must have PR accessory, but because they are genuinely committed to doing the right thing.

 

The term ethical brand is often misinterpreted and misappropriated. Claims that a product is - for example - environmentally friendly or organic, or that a brand should be trusted, perhaps even because it makes charitable gestures all encourage us to believe that it is good - in other words an ethical brand. Sometimes that assertion is true, but these claims and gestures are often used to deliberately foster perceptions of a brand that simply are not true.

This is the problem that inspired us to research and develop our ground-breaking service. The licensing program is the only one of its kind that is so widely accessible to organisations of all shapes and sizes worldwide, and underpinned by a strong authentication methodology.

This will establish the ethical brand logo identity as one of the most widely recognised symbols of operational integrity because all registered ethical brands are qualified using our real-time evidence-based monitoring system. Our methodology identifies and reports gaps between stakeholder expectations and the real-world brand experiences that these organisations deliver each and every day.

These gaps are common to every organisation, but genuine ethical brands are qualified by their demonstrated willingness to minimise them by engaging with the issues that we identify as well as report into the most senior levels of these organisations. We monitor the outcomes of these reports as a condition of every license to display the logo.