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Picture credit: Francisco Huguenin Uhlfelder, Shop Until You Drop by Banksy

OUR MISSION

TO HELP EVERYONE MAKE BETTER CHOICES
  • Salesforce is hiring its first Chief Ethical and Humane Use officer to make sure its artificial intelligence isn't used for evil
    In the midst of the ongoing controversies over how tech companies can use artificial intelligence for no good, Salesforce is about to hire its first Chief Ethical and Humane Use officer...
    Morebusinessinsider.com

  • The Natural Beauty Box - Winter Skin Saviours Review
    It's that time of month again! The Natural Beauty Box arrived on my doorstep a few weeks ago, and now that I have had a chance to test each of the six goodies and see how they work and get on with my…Tweeted by @GuiltlessSkin https://twitter...
    Moretheecological.co.uk

  • THE THREAD
    Christmas season is the time of the year to slow down and enjoy the special atmosphere in the air...
    Moreblog.peopletree.co.uk

  • 6 ways to create more ethical fundraising stories
    This post by Melissa Pack originally appeared on the Ethical Storytelling blog...
    Morehow-matters.org

  • The Arctic is in even worse shape than you realize
    By Chris Mooney Chris Mooney Reporter covering climate change, energy and the environment...
    Morewashingtonpost.com

  • Tackle climate or face financial crash, say world's biggest investors
    Global investors managing $32tn issued a stark warning to governments at the UN climate summit on Monday, demanding urgent cuts in carbon emissions and the phasing out of all coal burning...
    Moretheguardian.com

  • Toronto staff recommend allowing cannabis retail stores to operate in city - Toronto
    Toronto municipal staff are recommending that city council should not opt out of allowing cannabis retail stores to operate in the city limits...
    Moreglobalnews.ca

  • A Surprising Push By The Invisible Hand: Why More Companies Are Doing Better By Being Good
    ff a quiet street in Seattle’s dingy industrial district, 11 miles from the rolling lawns of Microsoft’s Redmond campus, the neglected-looking warehouse hardly stands out...
    Moreforbes.com

  • UK's first Institute for Ethical AI in Education (IEAIED) launches #FutureofEducation
    A new Institute for Ethical AI in Education (IEAIED) launched today (Thursday) at Speakers’ House to tackle the threat young people face due to the unduly rapid growth of new technology...
    Morefenews.co.uk

  • Ethics Isn't Finite: It's Evolving
    As we strive to build ethical organizations, we must remember that our target is moving...
    Moreleadingincontext.com

  • Ethical
    The International Advisory Board of BRC Global Standards wishes to extend its portfolio to include a Global Standard for Ethical Trade and Responsible Sourcing that users can implement alongside our …Tweeted by @BRC_Standards https://twitter...
    Morebrcglobalstandards.com

  • As a disabled person I shouldn't have to wear a nappy to travel by plane
    This is what my mum said to me when we realised my dream of flying to Australia wasn’t going to happen...
    Moremetro.co.uk

  • Free range is a con. There's no such thing as an ethical egg | Chas Newkey-Burden
    Meat eaters may think vegans look down on them – but actually no one is more scornful of carnivores than the meat industry that feeds them...
    Moretheguardian.com

  • Scotland is teaching its school children to be ethical entrepreneurs
    When an 87-year-old man fell down outside their primary school, the children brainstormed how to help elderly people in their Scottish village...
    Morenews.trust.org

  • Organic and Natural Gift Guide | PlushBeds Green Sleep Blog
    As the holidays approach, all eyes are on finding the perfect gifts for friends, family and loved ones...
    Moreplushbeds.com

  • Awesome Ethical Brands to Consider While Christmas Shopping
    The term Ethical Brand can be a little confusing to understand...
    Moregreenandgrowing.org

  • Three Ethical Retailers For Your Next Sustainable Fashion Purchase
    Think of your most recent clothing purchase: do you know where it was manufactured, whether the people who made it were treated fairly, whether any animals were harmed or the environmental impact of …Tweeted by @acecleanersnapa https://twitter...
    Moreforbes.com

  • Trump's NIH to spent $20 million "to develop or further refine ethical alternatives to fetal tissue research - NRL News Today
    Still another reminder how important it is to have a pro-life President...
    Morenationalrighttolifenews.org

  • Amid ethics outcry, should journals publish 'CRISPR babies' paper - STAT
    Like researchers everywhere, He Jiankui — the scientist in China who claims to have used CRISPR to edit embryos to create babies protected from HIV — is eager to publish scientific papers...
    Morestatnews.com

  • Oversight Needed
    Somewhere in the Great Beyond, Aldous Huxley must have been shaking his head and saying “I told you so” after Chinese scientist He Jiankui announced the birth of twin girls whose genes he claimed to …Tweeted by @debrajsaunders https://twitter...
    Moreweeklystandard.com

  • Values Build Trust: The Universal Declaration Of Human Rights Secures The Ethical Use Of AI
    The potential benefits of artificial intelligence (AI) are impressive...
    Moredigitalistmag.com

  • The Chinese CRISPR baby debacle takes another dark turn
    Chinese scientist Jiankui He (pictured) defended his work during a discussion at an industry summit in Hong Kong on Wednesday Rogue scientist He Jiankui failed to appear at a planned panel discussion…Tweeted by @kcourtneybis https://twitter...
    Morewired.co.uk

  • Modeling Ethical Leadership and Behavior
    As leaders, we are not working in isolation...
    Moreleadingincontext.com

  • Can Google keep its promises on building ethical AI
    On the other hand, public backlash to the news that the company was helping the government build more efficient killing machines was immediate, unwavering and utterly ruthless...
    Moreengadget.com

  • Facial Recognition Concerns: Microsoft's Six Ethical Principles
    Facial recognition technology brings important societal benefits but also some concerns about security and privacy...
    Moreinterestingengineering.com

  • Doing the right thing takes time. What if you don't have it // News // Notre Dame Deloitte Center for Ethical Leadership // University of Notre Dame
    Each day you face pressure to make high-quality, high-velocity decisions...
    Moreethicalleadership.nd.edu

  • Another scandal at VW: Automaker sold pre-production vehicles as used cars
    Volkswagen's 2015 diesel emissions scandal isn't entirely in its rearview mirror yet, and now another scandal threatens the automaker...
    Moremotorauthority.com

  • Exclusive CEO Interview: Satya Nadella Reveals How Microsoft Got Its Groove Back
    n early 2016, two years into running Microsoft, CEO Satya Nadella needed advice from one of his newest employees, the cofounder of an app-tool maker Microsoft had just bought...
    Moreforbes.com

  • Fairphone review: ethics trumps everything else
    “The Fire phone?” has been the stock response when I tell friends I’ve been trialling the Fairphone...
    Moretheguardian.com

  • The Chinese government has formed an ethics committee to review new games
    The Online Games Ethics Committee will weigh the ethical merits of new video games The Chinese government has formed a new committee to oversee the approval of new video games...
    Moregamedaily.biz

  • Partyaner - Music business in your hand
    FEATURED PROJECT Partyaner - Music business in your hand In Music Funding on Indiegogo Rewards Croatia (Hrvatska) Partyaner connects people in music industry all around the world...
    Morethecrowdfundingcenter.com

  • Aithne - silk scarves based on original art works
    FEATURED PROJECT Aithne - silk scarves based on original art works In Fashion Funding on Indiegogo Rewards United Kingdom You are entering a space where art meets fashion - How the paintings got tran…Tweeted by @CrowdfundCentre https://twitter...
    Morethecrowdfundingcenter.com

  • PLAKKS - The new way of playing football
    FEATURED PROJECT PLAKKS - The new way of playing football In Gaming Funding on Kickstarter Rewards Spain Football board game where the objective is to score a goal in the opposite goal kicking the ba…Tweeted by @CrowdfundCentre https://twitter...
    Morethecrowdfundingcenter.com

  • HYPHEN: The Gold Standard of Wireless Earbuds
    FEATURED PROJECT HYPHEN: The Gold Standard of Wireless Earbuds In Publishing Funding on Indiegogo Rewards Switzerland The wireless earbuds from the future...
    Morethecrowdfundingcenter.com

  • Essential Collection of Saturno Watch, Swiss Movement.
    FEATURED PROJECT Essential Collection of Saturno Watch, Swiss Movement...
    Morethecrowdfundingcenter.com

  • Batman brings message of perseverance to Albany boy facing cancer
    ALBANY, Ind...
    Morethestarpress.com

  • Why Healthy Businesses Have Boundaries (And How To Set Yours)
    Photo: Michael Katz, founder and Chief Penguin of Blue Penguin Development; Source: Courtesy Photo The first concert I ever attended was on June 3, 1978 at Nassau Coliseum on Long Island...
    Moreyfsmagazine.com

  • Pamela Delgado Inspires Every Woman To Be Rawly Bold With Positivity-Focused, Ethical Fashion Brand
    By Pamela Delgado – I started Rawly Bold in October 2017 to create a space where positivity was restored and our ability to dream and take action for what is right is in the forefront...
    Morewomenyoushouldknow.net

  • Let's be ethical in our reportage - NII Atakora urges journalists - GhanaCreativeArts.Com
    Veteran Ghanaian Journalist Nii Atakora Mensah was adjudged the best music Journalist of the year at the Ghana Music Awards South Africa...
    Moreghanacreativearts.com

  • People for the Ethical Treatment of Animals (PETA)
    People for the Ethical Treatment of Animals (PETA, sometimes styled PeTA) is one of the world’s largest, most aggressive, and most controversial animal liberation groups...
    Moreinfluencewatch.org

  • Seriously Shifted by Tina Connolly
    Seriously Shifted (2016) 234 pages by Tina Connolly For years Cam had been under the impression that she was taken from her real parents to be raised by a wicked witch...
    Moresfbookreview.blogspot.com

W e license genuine ethical brands to display the eb symbol on their websites, stationery, signage, advertising and products. We do this so that everyone who not only cares about quality and value for money, but also about pressing social, economic and environmental issues can instantly identify those organisations, products and services that are part of the solution and not the problem.

The problems afflicting our world today are as diverse as they are complex - ranging from the destruction of our natural environments to advertising standards, corporate greed, government corruption, poverty in employment and growing economic inequality. Awareness of the many issues is generally high but real solutions rare.

Nevertheless, we do know that commerce has a significant role to play in making the world a better place. That is why it is so important for everyone who cares about these things to be able to instantly identify the organisations that are part of solutions and not problems. These ethical brands are members of a humane, civilised, polite and just society. Each time good people decide to support these organisations by buying their products and service, investing and working in them, the better our world becomes.

Ethical Brands don't claim to have all the solutions but each one consistently demonstrates that it is focused on managing gaps between what their customers, staff, investors and partners expect and the reality of their brand experiences. They are not registering as ethical brands because it is the latest must have PR accessory, but because they are genuinely committed to doing the right thing.

 

The term ethical brand is often misinterpreted and misappropriated. Claims that a product is - for example - environmentally friendly or organic, or that a brand should be trusted, perhaps even because it makes charitable gestures all encourage us to believe that it is good - in other words an ethical brand. Sometimes that assertion is true, but these claims and gestures are often used to deliberately foster perceptions of a brand that simply are not true.

This is the problem that inspired us to research and develop our ground-breaking service. The licensing program is the only one of its kind that is so widely accessible to organisations of all shapes and sizes worldwide, and underpinned by a strong authentication methodology.

This will establish the ethical brand logo identity as one of the most widely recognised symbols of operational integrity because all registered ethical brands are qualified using our real-time evidence-based monitoring system. Our methodology identifies and reports gaps between stakeholder expectations and the real-world brand experiences that these organisations deliver each and every day.

These gaps are common to every organisation, but genuine ethical brands are qualified by their demonstrated willingness to minimise them by engaging with the issues that we identify as well as report into the most senior levels of these organisations. We monitor the outcomes of these reports as a condition of every license to display the logo.