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Picture credit: Francisco Huguenin Uhlfelder, Shop Until You Drop by Banksy

OUR MISSION

TO HELP EVERYONE MAKE BETTER CHOICES
  • Western Massachusetts Bishop Pushes For 'Ethical' Investment In Gun Companies
    Western Massachusetts Episcopal Bishop Douglas Fisher speaks at a rally of high school students calling for greater gun safety outside Smith and Wesson headquarters on March 14, 2018...
    Morenepr.net

  • Ethical holiday preparations
    Whether you need a new pair of trunks or some trainer socks, few of us can get away with going away on holiday without buying at least one new item of clothing...
    Moreethicalconsumer.org

  • The Ethical Edit: Yogawear You Can Feel Good About Wearing
    The impacts of yoga extends far past just our own bodies and minds and into the lives of others, especially when it comes to our choices in yogawear...
    Morevildamagazine.com

  • Ethical Conflicts in Social Work Practice: Challenges and Opportunities
    CALL FOR PAPERS for a Special Issue of the Journal of Ethics and Social Welfare Ethical Conflicts in Social Work Practice: Challenges and Opportunities Social workers often practice within institutio…Tweeted by @vfergusonARU https://twitter...
    Morescopt.co.uk

  • Trump Bars U.S. Press, but Not Russia's, at Meeting With Russian Officials
    Mr...
    Morenytimes.com

  • Global call for new ideas to bolster the Great Barrier Reef's future resilience
    THE TIFFANY & CO...
    Morescimex.org

  • Cannabis-based drugs and devices: A winning combo
    The new co-development agreement will enable Tetra to expand the use of PPP001, now being studied in a Phase 3 Canadian clinical trial for cancer pain, into the fibromyalgia market...
    Morebiopharmadive.com

  • Digital age 'desperately' needs ethical and legal guidelines
    Jeroen van den Hoven, professor of ethics and technology at Delft University of Technology in the Netherlands, was speaking at a session on ethics in science and technology at the EuroScience Open Fo…Tweeted by @ResearchBuzz https://twitter...
    Morehorizon.scienceblog.com

  • ER doctor developing education program for proper cannabis dosage - 660 NEWS
    After seeing an increase of patients in his Hamilton-area emergency room who have consumed too much cannabis, one doctor hopes an education program can prevent future issues...
    More660news.com

  • Wasted Healthcare Spending: A $750 Billion Opportunity
    According to a 2012 report by the Institute of Medicine (IoM), $750 Billion USD of healthcare spending is wasted annually in the United States...
    Morehcldr.wordpress.com

  • Innovating for Mars, and maybe Earth, too
    This article is drawn from the Circular Weekly newsletter from GreenBiz, running Fridays...
    Moregreenbiz.com

  • Six Tips to Sorting out your Shed! - Gone For Good
    “Stick it in the shed” was often the response I used to share with my husband when we didn’t know where to store something...
    Moregoneforgood.org.uk

  • DIY Ikea Patio Table Fusion Mineral Paint
    Summer brings outdoor adventures and backyard living (#patioliving for those in apartments)...
    Morefusionmineralpaint.com

  • Comey, the New York Times, Obama and the Lucas Critique: Ethical Leadership in the Presence of Political Constraints
    There is a sender and two receivers, L and R...
    Morecheaptalk.org

  • Ultimate Bacon Sarnies | Comfort Food | Jamie Oliver
    Me and my dear friend Pete Begg have two very different approaches to the institution that is the perfect bacon sarnie...
    Morejamieoliver.com

  • 12 Eco-Friendly and Ethical Fashion Brands From Canada To Watch Out For - Eco Warrior Princess
    Doesn’t shopping ethically just feel so darn good? And having a slew of great brands at your fingertips makes it uber convenient to know where to shop...
    Moreecowarriorprincess.net

  • Grant Blvd: Sustainable Style Fighting for Reform
    The American criminal justice system currently holds nearly 6...
    Moreifundwomen.com

  • The limit of labels: ethical food is more than consumer choice
    Over the past hundred years, industrial agriculture and the globalised food system have produced cheaper, longer lasting and more diverse food items...
    Moretheconversation.com

  • More Ugandans embracing mobile money, saccos
    Uganda's financial financial inclusion may have increased from 57 per cent in 2006 to 78 per cent this year, but the impact of changing consumer dynamics, product innovations and the effect of econom…Tweeted by @AfricaTrades https://twitter...
    Moretheeastafrican.co.ke

  • Pot producers seek ways to promote brands in light of federal restrictions | CBC News
    Myrna Gillis sports a colourful rainbow bracelet as a way to demonstrate that her company is dedicated to inclusiveness...
    Morecbc.ca

  • Stockwatch
    Pure Global hires branding, corporate development VPs 2018-07-17 10:13 ET - News Release PURE GLOBAL CANNABIS INC...
    Morestockwatch.com

  • Figure of the week: Hotel revenues and growth in South Africa, Nigeria, Mauritius, Kenya, and Tanzania
    This month, PricewaterhouseCoopers (PwC), released a report titled “Hotels Outlook: 2018-2022: South Africa – Nigeria – Mauritius – Kenya – Tanzania,” outlining the key trends, challenges, and future…Tweeted by @AfricaTrades https://twitter...
    Morebrookings.edu

  • It's Time for the World to Start Caring about Coconuts
    Welcome to the age of the coconut, one of the world’s most popular superfoods...
    More3blmedia.com

  • Our phones and gadgets are now endangering the planet | John Harris
    It was just another moment in this long, increasingly strange summer...
    Moretheguardian.com

  • EU and China agree sweeping joint statement on climate action
    Climate change will become a “main pillar” of the relationship between the European Union and China, said leaders on Monday...
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  • Natura &Co and The Body Shop Push Commitment to United Nations Sustainable Development Goals at High Level Political Forum
    17 July 2018, NEW YORK – Natura &Co, the global purpose-driven beauty group, and its ethical beauty brand The Body Shop, are this week advocating for change at the United Nations (UN) High Level Poli…...
    Morepocketnewsalert.com

  • Mining Companies with Strong CSR Programs Benefit All Stakeholders
    Well-executed CSR Programs for mining companies are key to lower financial risk and higher returns on investment...
    Moreinvestingnews.com

  • Ethical shopping guide to gas and electricity suppliers, from Ethical Consumer.
    Electricity supply was responsible for 29% of total greenhouse gas emissions in the UK in 2015 – still the largest amount of any sector, even though it has been falling...
    Moreethicalconsumer.org

  • McDonald's Canada Is Officially Changing The Beef In Its Burgers
    Whether it be drunk eats after a late night of debauchery or stopping for a much needed snack while on the go, we all know that McDonald's is the go-to drive-thru spot...
    Morenarcity.com

  • Why A Beloved Ethical Fashion Startup Closed Up Shop To Embrace An Entirely Different Future in FEST with Helpsy's Rachel Kibbe - Spirit of 608 - Media Strategy & Fashion Business Podcast
    We first met Rachel Kibbe in Episode 35 of the Spirit of 608...
    Morespiritof608.com

  • Media buries the lead on gender's dark side
    Court reporting has always been highly regarded in traditional journalism because it opens a window into parts of our society that might otherwise remain closed...
    Morethewest.com.au

  • Compassion Fashion Turns One!
    Perhaps the most important thing I’ve learned in this last year has nothing to do with my research...
    Morecompassionfashionblog.com

  • Nigel Farage spread 'fake news'. I know, because I took the real picture | Lasia Kretzel
    In the digital media age, declaring fake news has become the equivalent of crying wolf...
    Moretheguardian.com

  • Courageous and Ethical Leadership in a Polarized World - Non Profit News | Nonprofit Quarterly
    An art museum near Pittsburgh recently lost a major funder over a photography exhibit on immigration...
    Morenonprofitquarterly.org

  • 10 Questions with Daniel from Rhumaa: Fashion inspired by Art
    As part of our founder interview series, we speak with Daniel from Rhumaa about creating a clothing brand that truly celebrates local artists...
    Moremamoq.com

  • Opinion | Zionism Is Not Racist. Israel's Nation-State Bill Shouldn't Be Either
    The nation-state bill that the Knesset has been debating for the past week, and that is likely to pass its second and third readings and become law later this week, has been leaving non-stop controve…Tweeted by @mkoplow https://twitter...
    Moreforward.com

  • 'Ethical' James Comey is under investigation for unethical acts
    One day after the disclosure that the Justice Department inspector general has recommended criminal charges against former FBI deputy director Andrew McCabeAndrew George McCabeWhy does Congress keep …Tweeted by @yiayia1234 https://twitter...
    Morethehill.com

  • Myanmar Drops in US Human Trafficking Report
    The American State Department says Myanmar’s human trafficking situation has worsened...
    Morelearningenglish.voanews.com

W e license genuine ethical brands to display the eb symbol on their websites, stationery, signage, advertising and products. We do this so that everyone who not only cares about quality and value for money, but also about pressing social, economic and environmental issues can instantly identify those organisations, products and services that are part of the solution and not the problem.

The problems afflicting our world today are as diverse as they are complex - ranging from the destruction of our natural environments to advertising standards, corporate greed, government corruption, poverty in employment and growing economic inequality. Awareness of the many issues is generally high but real solutions rare.

Nevertheless, we do know that commerce has a significant role to play in making the world a better place. That is why it is so important for everyone who cares about these things to be able to instantly identify the organisations that are part of solutions and not problems. These ethical brands are members of a humane, civilised, polite and just society. Each time good people decide to support these organisations by buying their products and service, investing and working in them, the better our world becomes.

Ethical Brands don't claim to have all the solutions but each one consistently demonstrates that it is focused on managing gaps between what their customers, staff, investors and partners expect and the reality of their brand experiences. They are not registering as ethical brands because it is the latest must have PR accessory, but because they are genuinely committed to doing the right thing.

 

The term ethical brand is often misinterpreted and misappropriated. Claims that a product is - for example - environmentally friendly or organic, or that a brand should be trusted, perhaps even because it makes charitable gestures all encourage us to believe that it is good - in other words an ethical brand. Sometimes that assertion is true, but these claims and gestures are often used to deliberately foster perceptions of a brand that simply are not true.

This is the problem that inspired us to research and develop our ground-breaking service. The licensing program is the only one of its kind that is so widely accessible to organisations of all shapes and sizes worldwide, and underpinned by a strong authentication methodology.

This will establish the ethical brand logo identity as one of the most widely recognised symbols of operational integrity because all registered ethical brands are qualified using our real-time evidence-based monitoring system. Our methodology identifies and reports gaps between stakeholder expectations and the real-world brand experiences that these organisations deliver each and every day.

These gaps are common to every organisation, but genuine ethical brands are qualified by their demonstrated willingness to minimise them by engaging with the issues that we identify as well as report into the most senior levels of these organisations. We monitor the outcomes of these reports as a condition of every license to display the logo.