Picture credit: Francisco Huguenin Uhlfelder, Shop Until You Drop by Banksy


This document is published by the Ethical Brand Foundation ("EBF") at

The Parties to this Agreement are the Ethical Brand Foundation ("EBF") and "you" the "user" of (the "website").

Except as otherwise expressly set forth herein, the website includes all content, software, functions, services, materials and information made available thereon or accessed by means thereof.

By using the website, you agree to be bound by the terms set out herein. Information is published on the website as a service to current and prospective customers, licensees, associates and partners of EBF (the "service").

Your right to use the website is conditional upon your continuing compliance with this as well as any other documents and or information including but not limited to service descriptions, guidelines, rules and or procedures which are published on the website and updated from time to time by EBF.

You acknowledge that your purpose in using the website is consistent with the service and any breach of this agreement is considered an abuse of the service.

Intellectual Property, Copyright and Trademark

EBF is the sole and exclusive worldwide owner of all names, designs, methods, procedures, processes, products and services associated with the website.

The website and all material contained on it are protected by various international laws and conventions governing intellectual property, copyrights and trademarks. Some material published in some areas of the website may be neither owned, nor controlled by EBF, but by third parties.

You are not authorised to download, display, reproduce, create derivative works from, transmit, sell, distribute, or in any way exploit the website or any content thereof, for any purpose whatsoever without the written permission of EBF.

You agree not to use any trademarks, service marks, names, logos, devices or other identifiers owned by EBF, including the Identity™ or ™ logo without our permission.

External Links

The website may contain links to other third party websites that are not under the control of EBF, which therefore assumes no responsibility, or liability whatsoever for any material that may reside in any such website. EBF makes no representations regarding the quality, efficacy or security of any product or service at any such website.


Some areas of the website require the exchange of information between you and EBF. By using the website you are granting EBF the authority and right to use that information in accordance with our Privacy Policy.

Accuracy and Suitability

EBF endeavours to keep all of the information we publish accurate. However, EBF makes no guarantee of any kind, either expressed or implied, regarding the quality, accuracy, validity, suitability or relevance of any opinion, data, product or service contained in such information for any particular purpose whatsoever.


You are responsible for all charges associated with connecting to the website, including without limitation all telephone access lines (including long-distance charges, when applicable), telephone and computer equipment and any service fees necessary to access the website.


EBF is committed to a continuing effort to ensure the integrity and value of the service to all users, which you accept as self-evident in relation to your own particular circumstances and interests. You also accept that the nature of the service operates is complex and therefore subject to ongoing research, development and change to ensure the overall value, integrity, efficiency and effectiveness of the service.


You not permitted to modify, move, add to, delete or otherwise tamper with any information or systems relating to the website, or any other website owned and or hosted by EBF, unless you are authorised to do so through means that have been explicitly provided to you by EBF for a particular purpose.

Under no circumstances are you authorised to decompile, reverse engineer, disassemble or otherwise use any knowledge, material or software, whether or not it is copyrighted or trademarked, including any proprietary information of whatsoever nature found on the website, in a manner that is either unlawful and or detrimental to the commercial interests of EBF and or any of its users, licensees, associates, agents, representatives or subsidiaries.

Any breach of any clause contained in this agreement is considered an abuse of the service and EBF reserves the right to take whatever action it deems appropriate and or necessary in response to any such activity.


You are not permitted to assign, transfer or sublicense any rights whatsoever that you may be entitled to under this agreement.


All information, products and services provided by EBF are offered in good faith and on an "as is" basis, without any warranty of any description whatsoever either expressed or implied including, but not limited to, expressed or implied warranties of title, merchantability, fitness for a particular purpose, compatibility, security, accuracy, or non-infringement. You assume all responsibility for the use of any information and or service and you agree to waive any claim that may arise there from. Whilst every effort is made to ensure the safety and security of the service, to the fullest extent permissible by law, EBF and its licensees, agents, subsidiaries and affiliates make no warranties and shall not be liable for any consequences arising from the use of the website or the products and or services including but not limited to negligence by EBF staff or service providers.

EBF does not warrant that the functions contained in the website or any services will be uninterrupted or completely error-free, that defects will be corrected, that the website or products or services will meet any particular criteria of performance or quality, or that the website, including the server(s) on which the website is operated, are free of viruses or other harmful components.

Under no circumstances will EBF, its licensees, partners, agents, subsidiaries and or affiliates accept any liability for any damage or loss, including without limitation any direct, indirect, consequential, special, incidental or punitive damages arising from the use of the website and or subscription to any of its products and or services, which includes all use, or practical inability to use the website, as well as any delays in operation or communication transmission, or line or system failure, or indeed any error or omission whatsoever.

Limitation of Liability

You agree to indemnify, defend and hold EBF ‐ including all officers, directors, managers, owners, employees, trustees, agents, information providers, associates, affiliates, licensors and or licensees ‐ harmless from any and all liability and or costs incurred in connection with any claim arising out of any breach of this agreement by you, or any other user, including and without limitation all reasonable legal fees.

Use of the website is at your own risk. You assume full responsibility and risk of loss resulting from your downloading and/or use of files, information, communications, content, or other material (including without limitation software) accessed through, via or obtained by means of the website. Under no circumstances shall EBF or its licensees, associates or affiliates, or any provider of telecommunications or network services acting for EBF or its licensees, partners, agents, associates or affiliates, be liable for any indirect, punitive, special, or consequential damages that are directly or indirectly related to the use of, or the inability to use, the website or any service, even if EBF and or any of its licensees, agents, associates, affiliates, or their providers of telecommunications or network services has been advised of the possibility of such damages.

Where applicable and enforceable, the total liability of EBF and its licensees, partners, agents, associates and or affiliates hereunder is limited to the amount, if any, actually paid by you to EBF for access and use of the website and or services. You hereby release EBF, its licensees, partners, agents, associates and affiliates from any and all obligations, liabilities and claims in excess of this limitation.


This Agreement has been made and shall be construed and enforced in accordance with any and all relevant local, regional, national and or international laws. Sub-headings are provided for convenience purposes only and they hold no special meaning. Any term, condition, or provision of this agreement that is determined for any reason to be unlawful, invalid, void or unenforceable, shall not affect any other remaining portion of it. In the event that any clause contained in this document conflicts with any clause contained in any other agreement between the parties hereto, or any part of this agreement such as the website, the terms and conditions contained in the other document shall prevail.

Modifications to Agreement

EBF retains the right at any time to modify this Agreement, as well as any other agreements and or policies affecting the use and or functionality of the website and service, the issuing of licenses and the operation of subscriptions.

This document is dated according to the last time it was updated. Registered account holders may not be automatically notified of any changes to the website. Modifications are effective immediately upon posting the updated document to the website. Continued use of the website or service following such modifications shall be taken as your acceptance thereof.

EBF retains the right to modify, suspend or discontinue the service or any portions thereof at any time, including the availability of any area of the website, functionality or services including without limitation any subscription. EBF may also impose limits on certain features and services or restrict your access to parts or the entire website without notice or liability.

Entire Agreement

This Agreement constitutes the entire Agreement between you and EBF with respect to your use of the website. It supersedes all prior agreements between you and EBF concerning your use of the website. Failure by EBF to enforce any provision of this agreement shall not be construed as a waiver of any provision or right. Interpretation and enforcement of this agreement shall be governed by the laws of the United Kingdom. You consent irrevocably that the United Kingdom shall have exclusive jurisdiction over all actions arising from the use of the website. In the event that any portion of this Agreement is held unenforceable, that portion of it shall be construed in accordance with applicable law as nearly as possible to reflect the original intentions of EBF, and the remainder of the provisions shall remain in full force and effect.

Last Updated: January 2017