Picture credit: Francisco Huguenin Uhlfelder, Shop Until You Drop by Banksy


This document is published by the Ethical Brand Foundation ("EBF") at It concerns the use of information we obtain from you via (the "website").


We respect your privacy and we are committed to protecting any personal information that you choose to share with us. This policy describes how we collect and use that information. You may browse our website without giving us any personal information about yourself. When we do require personal information from you it is generally to assure the integrity of our service.

Personal Information

Personal information refers to any information that may be used to identify an individual, including, but not limited to a name, email address, home, postal or other physical address, title, birth date, gender, occupation, industry, personal interest, or any other information that may be collected in order to fulfil a service request or whilst conducting research.


When you browse our website, you generally do so anonymously, until you choose to identify yourself to us. We request and collect some personal information whenever you submit your personal information for any reason.

We only ever request and collect personal information for the purpose of providing a service to you and or as part of our ongoing research into issues that the EBF believes to be of interest and concern to you. All contributions of feedback, personal opinions, suggestions, anecdotes and or accounts of your experiences which you submit to us using any means represents a contribution to our research. You make this contribution on a quid quo pro basis, which is to say you acknowledge that the purpose for which the information is being collected is likely to benefit you, either directly or indirectly. We may request personal information and use this to validate your contribution. However, neither the fact that you have participated in our research, nor any personal information that may be used to identify you is ever passed to any third party without your express permission to do so.

For security purposes we log your IP (internet protocol) address ‐ that is the Internet address of your computer. Your access and use of our website, including certain areas that may require registration, a login and a password, including any information or programs you choose to access and or download in those areas, are governed by our Terms of Use and may also be the subject of further agreement between you and or your employer and or other associated and or affiliated entities including EBF. Your personal information may be retained by us to verify compliance with any of these.


A cookie is a small data file that is written to your device when you visit the website. A cookie file can contain information such as a user ID that the site uses to track the pages you've visited. A cookie can't read data off your hard disk or read cookie files created by other sites. We use cookies on the website to monitor traffic patterns, to identify returning users, to validate research and to provide personalised services.

If you prefer not to receive cookies while browsing our website, you can set your browser to warn you before accepting cookies and you may refuse the cookie when your browser alerts you to its presence. You can also refuse all cookies by turning them off in your browser. In any of these instances your use of the website is likely to be severely curtailed.

Use of Information

We use your personal information for the general purpose of fulfilling our service obligations, to personalise your website experience and deliver a service to you. We may use it to keep you up to date with news and other information that fits criteria you have set as being of interest and relevance to you and generally to provide you with a service that is consistent with your particular needs.

Access and Storage

All data is stored and controlled on secured servers with limited access. Your information may be stored and processed in any country where EBF operates.


We reserve the right to contact you at any time for research purposes, but you are not obliged to participate in this. However, in any event and under no circumstances will the results of any research that you have participated in be used to identify you personally to any third party without your approval.

Direct Marketing

We do not use your information to send you direct marketing information about our products and services, unless you have specifically indicated your desire to receive this type of communication from us.


We will never share your personal information with any third party without your permission with the following exceptions. When we have your consent to share the information in order to provide a product or service you have requested and we have contracted a third party to provide a service in that respect. Even then, we will only provide the information they need to perform that service and they shall be prohibited from using that information for any other purpose.

Unless you have opted out of these types of communications we may also contact you to keep you up to date on the latest product announcements, offers or other information we think you'd like to hear about from us. Under those circumstances your personal information may be shared with an EBF branch office, subsidiary, associate, agent or partner anywhere in the world, but only where such entities are bound by this Privacy Policy and by confidentiality and data transfer agreements that are consistent and appropriate with those of EBF. We may also disclose your personal information if required to do so by any law, or to enforce our Terms of Use, Registration and License Terms or in the interests of public safety.

Unless specifically stated and agreed to the contrary, we require specific action from you to indicate your consent before we use your personal information for any purposes other than those described herein.

Account Closure

When an account is closed the information associated with it will not be deleted for so long as any agreement binding you to the EBF remains in force and effect. This also allows us to prevent the re-use of your user identity, email and or other relevant login information.


EBF makes every reasonable effort to safeguard the security of the data you provide to us with physical, electronic, and managerial procedures. Your account information is password-protected for your privacy and security and accessible using industry-standard SSL-encryption to enhance the security of data transmissions. While we strive to protect your personal information and opinions, we cannot absolutely ensure the security of the information you transmit to us, and so we encourage you to take precautions to protect your personal data whenever and wherever you are on the internet. Change your passwords often, use a combination of letters and numbers, and make sure you use a secure browser.

Children and Privacy

Our websites do not target and are not intended to attract children under the age of 13. We do not not knowingly solicit personal information from children under the age of 13 or request personal information from them.

Third Party Sites

The website may contain links to other websites. We do not share your personal information with third party websites. Third-party sites may include some displaying the Identity™ or ™ logo, which are not operated or maintained by EBF and as such, we are not responsible for any information contained on these websites or the practices of any parties linked to or from our website. Once you have left our website, you should check the applicable privacy policy of the third-party website to determine how they handle any information they collect from you.

Changes, Questions and Suggestions

The EBF will amend this policy from time to time and post the updated document to the website. If you have questions or concerns about our collection, use, or disclosure of your personal information, please contact us here.

Last Updated: January 2017