OUR MISSION

TO HELP EVERYONE MAKE BETTER CHOICES
  • Health Care in Danger: Launch of a common core on ethics
    On June 30th, the Humanitarium will host a public livestreamed conference to mark the launch of a first-of-its-kind code of ethics, the "Ethical Principles of Health Care in Times of Armed Conflict...
    Moreicrc.org

  • Intellectual Property Hullabaloo: The Ethical Quagmire Of Online Content Creation & Your Brand
    What makes one social media account stronger than the next Yes, numbers are indicative of reach, but most experts can attest to one underlying golden rule that can make or break even the most-thou...
    Moreentrepreneur.com

  • ETHICAL FOOD
    Here you can sign the "Charter of Lake Cimino" ("Carta del Lago Cimino), written by Agenda of the Planet Earth that proposes a type of power right and proper for those who want a future without hu...
    More8634247.newcloudsite.com

  • A Scientific Ethical Divide Between China and West
    BEIJING - China is spending hundreds of billions of dollars annually in an effort to become a leader in biomedical research, building scores of laboratories and training thousands of scientists...
    Morenytimes.com

  • Win one of two camping cooking sets with Ethical Superstore
    Summer's here! Time for festivals, family camping and getting outdoors...
    Moregoodenergy.co.uk

  • Opening Soon: Manhattan Coffee Club - Alt Reading
    A new independent and ethically-minded coffee shop is set to open in The Oracle next week - Manhattan Coffee Club...
    Morealtreading.com

  • Ethical Fashion - It's not meant to bum you out.
    Safia Minney, the CEO of ethical fashion label People Tree, remarked in a recent article '...the reality is that the movement to a more conscious sustainable fashion industry badly needs an injection...
    Morestudy34.co.uk

  • What is ethical fashion and why should you care
    The world of fashion was shaken and changed forever when in 2013 the biggest garment industry catastrophe took place in Bangladesh killing over 1,000 workers...
    Morefashionhedge.com

  • Can I eat organic on a student budget | Lucy Siegle
    I'm glad we've raised our collective aspirations when it comes to student food, recognising that the Pot Noodle is not necessarily the greatest thing since sliced bread...
    Moretheguardian.com

  • Win a new ethical wardrobe!
    People Tree works with 50 Fair Trade groups of organic cotton farmers and artisans in six countries around the world, providing some of the world's most economically marginalised people with a sust...
    Moremygreenpod.com

  • Wanted: Bank Bosses to Rebuild Trust as Jain Exit Caps Shift
    The departure of Anshu Jain and Brady Dougan this week from Deutsche Bank AG and Credit Suisse Group AG marks the passing of an era when trading profits paved the way to the top job at Europe's lar...
    Morebloomberg.com

  • Meet ... Christina Olivecrona, Sustainability Analyst, AP2
    Connect with: Christina Olivecrona Job title: Sustainability Analyst View profile for: Second Swedish National Pension Fund (AP2) Meet other: Analysts from the AP Funds Join: Discussion group on SR...
    Moresri-connect.com

  • Rutgers Institute for Ethical Leadership Announces Completion of Nonprofit Leadership Training Program Sponsored by The Prudential Foundation
    NEWARK, N...
    Morecaelusgreenroom.com

  • Ford named a world's most ethical company
    Ford Motor Company has been named to Ethisphere Institute's 2015 list of World's Most Ethical Companies®...
    Moremotorhappy.co.uk

  • Developing Nations Dependent on Sweatshop Wages
    Nelufar Hedayat is a journalist and presenter who has worked across the BBC and Channel 4...
    Morefairobserver.com

  • Animal Ethics: The Basics (Paperback) - Routledge
    Animal Ethics has long been a highly contested area with debates driven by unease about various forms of animal harm, from the use of animals in scientific research to the farming of animals for co...
    Moreroutledge.com

  • The most important paragraph of The Gene Factory - synthesis
    The most important paragraph of The Gene Factory Tweet By Rob Carlson on March 7, 2014 12:39 PM | No Comments | No TrackBacks The most important paragraph of Michael Specter's story about BGI: "In ...
    Moresynthesis.cc

  • Genomics|Features
    The promise and peril of Crispr: A cheap gene-editing method could lead to cures-and frankenbabies, by J Lauerman, et al...
    Morecdc.gov

  • LEGO pledges $195 million to new sustainable materials research centre | Architecture And Design
    RELATED: Jackson Clements Burrow's "Lego tower in St Kilda taking shape Block party: how architecture helped rebuild LEGO Long recognised as an inspiration for building creation, Danish toy compan...
    Morearchitectureanddesign.com.au

  • Ethical Practice in Clinical Medicine - William J. Ellos - Download Educational
    This textbook develops the issue of ethics to a philosophical level complex enough to be applicable to students of philosophy and applied ethics courses...
    Moretradebit.com

  • Medical Futility Blog: Ethical Issues at the End of Life - CFP
    Tuesday, June 30, 2015 Ethical Issues at the End of Life - CFP The Journal of Social Work in End-of-Life & Palliative Care has a CFP for a special thematic issue on ethical issues at the end of lif...
    Moremedicalfutility.blogspot.com

  • Health insurer Vitality attacked over Facebook app push - BBC News
    A UK health insurer is facing criticism for advising its members to use a Facebook-owned fitness-tracking app in order to retain a popular perk...
    Morebbc.co.uk

  • Williamsburg Landing Selects Ethical Advocate
    Williamsburg Landing, a Continuing Care Retirement Community (CCRC), selects Ethical Advocate for its ethics hotline service...
    Moreprlog.wp.xdomain.jp

  • "A Scientific Ethical Divide Between China and West
    Email me at SteveSlr *at* aol*dot*com (make the obvious substitutions between the asterisks; you don't have to capitalize an email address, I just included the capitals to make clear the logic - it...
    Moreunz.com

  • Does Your Profession Limit Your Use of LinkedIn
    Anyone who has followed me and this blog for any length of time knows how much I value LinkedIn as a platform to brand yourself as an expert, research and connect with prospects and future partners...
    Morekarenyankovich.com

  • The Good On You Ethical Shopping Assistant
    It's not easy to make shopping choices that meet your everyday needs while also doing good on the issues you care about...
    Morestartsomegood.com

  • Player | KPFA
    KFPA APEX Express - June 18, 2015 http://archives...
    Morekpfa.org

  • Ms.Irina Bokova, the UNESCO Director-General, People for the Ethical Treatment of Animals (PETA): We are against China's applications to the UNESCO, 'Comfort Women as Sex Slaves' and 'Nanjing Massacre' , to the International Memory of the World Register.
    中国の動きは日本の名誉を貶める政治的な意図があります 従ってユネスコ憲章の平和は失われないためには人類の知的及び精神的帯の上に築かなければならないに沿っていません We are against China's applications to the UNESCO, 'Comfort Women as Sex Slaves' and 'Nanjing Massacre' , t...
    Morechange.org

  • Ethical tourism also means supporting those whose side we are on when they are under threat
    Sometimes there are no words...
    Moreheraldscotland.com

  • Tourism in North Korea: right or wrong Defectors make their case
    While debate about the appropriateness of tourism in North Korea has swirled for many years, it has become increasingly prominent of late...
    Moretheguardian.com

  • Turkish police fire pepper spray at gay pride parade - CNN.com
    Istanbul (CNN)Although the gay pride parade has happened in peace for at least 13 years in Istanbul, on Sunday the parade was interrupted by police who fired pepper spray and rubber pellets at thou...
    Morecnn.com

  • Aurovine - Discover new music
    When you join Aurovine we'll give you 50 AudioCoins for sharing your first track...
    Moreaurovine.com

  • The Ethics of Contemporary Literature: Are Writers Promoting Wrong Values
    by Harry Burke (United Kingdom) Novels by serious writers of genius often eventually become best-sellers, but most contemporary best-sellers are written by second-class writers whose psychological ...
    Moreninjaessays.com

  • Ex Machina - Movie Trailers - iTunes
    A young programmer is selected to participate in a breakthrough experiment in artificial intelligence by evaluating the human qualities of a breathtaking female A...
    Moretrailers.apple.com

  • Kanika G's Books
    Click here to see Description and Download Buy at amazon ebook and/or paperback Buy the paperback in India This is a collection of 4 short stories featuring a pre-school girl named Tania...
    Moresites.google.com

  • Intellectual Property Hullabaloo: The Ethical Quagmire Of Online Content Creation & Your Brand
    We will send the script to your PayPal email within few hours, Please add FullContentRSS@gmail...
    Moretraffic.fullcontentrss.com

  • NBC dumps Trump after 'derogatory' comments about Mexican immigrants
    Controversial US entrepreneur and Republican presidential candidate Donald Trump has parted ways with broadcaster NBC after his recent comments about the "rapists" among Mexican immigrants...
    More9news.com.au

W e license genuine ethical brands to display the eb symbol on their websites, stationery, signage, advertising and products. We do this so that everyone who not only cares about quality and value for money, but also about pressing social, economic and environmental issues can instantly identify those organisations, products and services that are part of the solution and not the problem.

The problems afflicting our world today are as diverse as they are complex - ranging from the destruction of our natural environments to advertising standards, corporate greed, government corruption, poverty in employment and growing economic inequality. Awareness of the many issues is generally high but real solutions rare.

Nevertheless, we do know that commerce has a significant role to play in making the world a better place. That is why it is so important for everyone who cares about these things to be able to instantly identify the organisations that are part of solutions and not problems. These ethical brands are members of a humane, civilised, polite and just society. Each time good people decide to support these organisations by buying their products and service, investing and working in them, the better our world becomes.

Ethical Brands don't claim to have all the solutions but each one consistently demonstrates that it is focused on managing gaps between what their customers, staff, investors and partners expect and the reality of their brand experiences. They are not registering as ethical brands because it is the latest must have PR accessory, but because they are genuinely committed to doing the right thing.

 

The term ethical brand is often misinterpreted and misappropriated. Claims that a product is - for example - environmentally friendly or organic, or that a brand should be trusted, perhaps even because it makes charitable gestures all encourage us to believe that it is good - in other words an ethical brand. Sometimes that assertion is true, but these claims and gestures are often used to deliberately foster perceptions of a brand that simply are not true.

This is the problem that inspired us to research and develop our ground-breaking service. The licensing program is the only one of its kind that is so widely accessible to organisations of all shapes and sizes worldwide, and underpinned by a strong authentication methodology.

This will establish the ethical brand logo identity as one of the most widely recognised symbols of operational integrity because all registered ethical brands are qualified using our real-time evidence-based monitoring system. Our methodology identifies and reports gaps between stakeholder expectations and the real-world brand experiences that these organisations deliver each and every day.

These gaps are common to every organisation, but genuine ethical brands are qualified by their demonstrated willingness to minimise them by engaging with the issues that we identify as well as report into the most senior levels of these organisations. We monitor the outcomes of these reports as a condition of every license to display the logo.