License

Picture credit: Francisco Huguenin Uhlfelder, Shop Until You Drop by Banksy

OUR MISSION

TO HELP EVERYONE MAKE BETTER CHOICES
  • Creating Standards for Multi-Stakeholder Governance
    Everywhere one turns in international relations, there are calls for new multi-stakeholder groups (MSGs)...
    Morepolicyinnovations.org

  • What are the business benefits of being more transparent
    Interested in what a company or its chief executive is really like behind the corporate PR machine These days it's easy to find out...
    Moretheguardian.com

  • The art of changing the world - in pictures
    Milton's Gate (reclaimed wood: old piano): Lesley Hilling's wooden sculptures are recognisable for their organic elegance and architectural construction...
    Moretheguardian.com

  • Moo or false: do cow farts contribute to climate change - quiz
    How savvy are you about the unexpected forces affecting our planet Take this quiz to find outTweeted by @GuardianSustBiz https://twitter...
    Moretheguardian.com

  • Theo Chocolate and others aims to end farmers' cycle of poverty
    Every chocolate company needs to buy cocoa beans...
    Moretheguardian.com

  • In US, 8 million baby boomers go hungry amid health and economic challenges
    The baby boomer generation was supposed to be the one that slid into its twilight years with everything sorted out - health, financial stability and long life expectancy...
    Moretheguardian.com

  • The palm oil company at the centre of a bitter land rights struggle in Cameroon
    With precise, hard strikes a man cuts the branches of the short palm trees...
    Moretheguardian.com

  • Should business leaders speak out more on public issues such as climate change
    With a growing number of CEOs publicly committing their companies to taking action on climate change, what difference can their pronouncements make Can they persuade others to follow suit, or enco...
    Moretheguardian.com

  • Life in and around a palm oil plantation in Cameroon - in pictures
    One of the many issues that have tainted the relationship between Socapalm and the local population is that of theft inside the company's plantation area...
    Moretheguardian.com

  • International Businesses Standards Organization (IBSO)
    We, business owners, leaders from business, international agencies and institutions, non-government and civil society organizations, academia and the media, by signing the Worldwide Charter for Fai...
    Morestandardizations.org

  • For Outside Counsel, Tech Savvy an Ethical Obligation
    Is Your Team Prepared For A Data Breach With data breaches increasing in scale and frequency, organizations must prepare today to ensure an on-time, effective, and high-quality response...
    Morecorpcounsel.com

  • The American Scholar: Modified People - Gaia Vince
    We have entered the age of genetically modified people: scientists have successfully edited the genes of a human embryo, replacing a gene that causes disease with a healthy one...
    Moretheamericanscholar.org

  • Ethics and the User Experience - Ethics and the Individual
    On a rating scale of 1-10 how ethical do you think you are 1 is completely unethical, and 10 is 100% ethical...
    Moreinteraction-design.org

  • Planned Parenthood foetal tissue scandal sparks ethical debate
    Controversy over Planned Parenthood's supplying foetal tissue for research has focused attention on a little-discussed aspect of science...
    Morehealth24.com

  • Uniform Code of Ethics for Three Leading Investment Credentials - Press Release Rocket
    MTA adopts CFA Institute code of ethics into the CMT Program curriculum The Market Technicians Association, the global organization for investment professionals advancing the discipline of technica...
    Morepressreleaserocket.net

  • Spice Kitchen Indian Inspired Elephant Cushions - Available in both Yellow / Red (mix and match) - New & Unique 45cm x 45 cm
    I am really pleased to showcase some new cushions that we have created, with material directly sourced from Jaipur in Rajasthan, India...
    Morerunnative.co.uk

  • Win one of two camping cooking sets with Ethical Superstore
    Summer's here! Time for festivals, family camping and getting outdoors...
    Moregoodenergy.co.uk

  • Teefrog
    Want to find out more Check out this shop's About page...
    Moreetsy.com

  • Trending in London: Cafés With a Conscience
    In London, it's not just the coffee that's fair trade and ethically roasted...
    Moretravelandleisure.com

  • Tattered Duster/ UpCycled Funky Jacket/ Ethical Fashion Plus Size
    Lagenlook Boho Duster * Bodice is made from medium weight 100% printed cotton * Front button down * Skirt is made from medium and light weight vintage cotton gauze, sheer, polyester and lace * Colo...
    Moreetsy.com

  • French Country Dress/ Ethical Fashion Patchwork Hippie Bohemian
    Lovely dress is made from medium weight 100% cotton vintage fabrics in many patterns and design...
    Moreetsy.com

  • Children's TV pretends disability doesn't exist
    Fireman Sam and How to Train Your Dragon feature the only disabled characters currently on long-running children's television franchises...
    Moretheguardian.com

  • Jane Birkin asks Hermès to take her title off the croco: requires moral reform
    A video and marketing campaign positioned out late remaining month by means of animal rights workforce, PETA, focuses its power on excessive-end sort emblem Hermès...
    Moreworldnewss.net

  • Injecting Your Passion, Values and Purpose into Your Business | 7 Graces of Marketing
    7 Graces co-director Nancy Goodyear explains how aligning your business with what you care most about can make work more enjoyable, satisfying and fulfilling...
    Morethe7gracesofmarketing.com

  • Why It's Impossible To Shop Ethically
    There's this video that went viral earlier this year...
    Morehighline.huffingtonpost.com

  • The Pros and Cons of Self-Disclosure in Therapy - Psychotherapy Daily
    Robbie, a slight man in his fifties with receding hair and a warm, round face, makes a beeline for me before the workshop starts...
    Morepsychotherapynetworker.org

  • Employee Monitoring and Ethical Alignment - Smarter With Gartner
    As new forms of technology bring accessibility to the hands of individuals, employee monitoring becomes crucial in the development of security risk management objectives...
    Moregartner.com

  • SANS Institute
    Mobile phones and tablets have become essential to enterprise and government networks ranging from small organizations to Fortune 500 companies and large agencies...
    Moresans.org

  • Dick Costolo: why tech firms are set to face complex ethical issues
    The idea of access is something we think a lot about at Twitter and have since the company began...
    Moretheguardian.com

  • 5 tools to check if your clothing is ethically made
    Look down at what you're wearing...
    Moremashable.com

  • Ethical Customer Recognition: Marketing's Top Concerns On Responsible Customer Connections - Blog
    The new, digital world is a fertile feeding ground for companies eager to capitalise on vast quantities of data about current and prospective customers...
    Moreacxiom.co.uk

  • How Fiverr Can Help You Make Even More Income
    Fiverr...
    Morepointsminestissue-hj.cu.cc

  • Ms.Irina Bokova, the UNESCO Director-General, People for the Ethical Treatment of Animals (PETA): We are against China's applications to the UNESCO, 'Comfort Women as Sex Slaves' and 'Nanjing Massacre' , to the International Memory of the World Register.
    We are against China's applications to the UNESCO, 'Comfort Women as Sex Slaves' and 'Nanjing Massacre' , to the International Memory of the World Register...
    Morechange.org

  • ETHICAL FOOD
    Here you can sign the "Charter of Lake Cimino" ("Carta del Lago Cimino), written by Agenda of the Planet Earth that proposes a type of power right and proper for those who want a future without hu...
    More8634247.newcloudsite.com

  • Is legislation the best way to promote equality - Aeon Ideas
    South Africa has the laudable distinction of having been the first country to make it illegal to discriminate against sexual minorities by a law enshrined in its constitution...
    Moreideas.aeon.co

  • Donate now! | Courage Hammond
    Jeremy Hammond is a beneficiary of the Courage Foundation...
    Morefreejeremy.net

  • Despite Americans' outrage, White House insists Planned Parenthood is 'ethical' | Live Action News
    In a completely out-of-touch move, White House Press Secretary, Josh Earnest, has insisted again today that Planned Parenthood is ethical...
    Moreliveactionnews.org

  • 60+Reasons
    12...
    Moretrustbreaker.freehostia.com

W e license genuine ethical brands to display the eb symbol on their websites, stationery, signage, advertising and products. We do this so that everyone who not only cares about quality and value for money, but also about pressing social, economic and environmental issues can instantly identify those organisations, products and services that are part of the solution and not the problem.

The problems afflicting our world today are as diverse as they are complex - ranging from the destruction of our natural environments to advertising standards, corporate greed, government corruption, poverty in employment and growing economic inequality. Awareness of the many issues is generally high but real solutions rare.

Nevertheless, we do know that commerce has a significant role to play in making the world a better place. That is why it is so important for everyone who cares about these things to be able to instantly identify the organisations that are part of solutions and not problems. These ethical brands are members of a humane, civilised, polite and just society. Each time good people decide to support these organisations by buying their products and service, investing and working in them, the better our world becomes.

Ethical Brands don't claim to have all the solutions but each one consistently demonstrates that it is focused on managing gaps between what their customers, staff, investors and partners expect and the reality of their brand experiences. They are not registering as ethical brands because it is the latest must have PR accessory, but because they are genuinely committed to doing the right thing.

 

The term ethical brand is often misinterpreted and misappropriated. Claims that a product is - for example - environmentally friendly or organic, or that a brand should be trusted, perhaps even because it makes charitable gestures all encourage us to believe that it is good - in other words an ethical brand. Sometimes that assertion is true, but these claims and gestures are often used to deliberately foster perceptions of a brand that simply are not true.

This is the problem that inspired us to research and develop our ground-breaking service. The licensing program is the only one of its kind that is so widely accessible to organisations of all shapes and sizes worldwide, and underpinned by a strong authentication methodology.

This will establish the ethical brand logo identity as one of the most widely recognised symbols of operational integrity because all registered ethical brands are qualified using our real-time evidence-based monitoring system. Our methodology identifies and reports gaps between stakeholder expectations and the real-world brand experiences that these organisations deliver each and every day.

These gaps are common to every organisation, but genuine ethical brands are qualified by their demonstrated willingness to minimise them by engaging with the issues that we identify as well as report into the most senior levels of these organisations. We monitor the outcomes of these reports as a condition of every license to display the logo.