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Picture credit: Francisco Huguenin Uhlfelder, Shop Until You Drop by Banksy

OUR MISSION

TO HELP EVERYONE MAKE BETTER CHOICES
  • American farmers are struggling to feed the country's appetite for organic food
    Marc Garibaldi, a farmer in California's Central Valley, no longer uses conventional pesticides and fertilizers because he doesn't want to work with toxic chemicals at his 40-acre cherry orchard...
    Moretheguardian.com

  • Mexican village uses fireflies to halt deforestation by local logging industry
    In the village of Nanacamilpa, tiny fireflies are helping save the towering pine and fir trees on the outskirts of the megalopolis of Mexico City...
    Moretheguardian.com

  • What's next for green chemistry Join The Guardian for this one-day event
    In a year punctuated by toxic chemistry crises - including the Flint River scandal and large-scale water pollution in upstate New York - green chemistry offers an increasingly relevant route toward...
    Moretheguardian.com

  • A different kind of tea party: how US farmers are brewing up a new industry
    As a girl growing up in South Korea, Unchon Ramos recalls her mother would always give her green tea to drink at bedtime when she didn't feel well...
    Moretheguardian.com

  • Far from middle class: why JPMorgan's wage hike is not worth celebrating
    Millions of American workers get a pay raise without any public fanfare...
    Moretheguardian.com

  • Robot factories could threaten jobs of millions of garment workers
    The jobs of nearly 90% of garment and footwear workers in Cambodia and Vietnam are at risk from automated assembly lines - or "sewbotsŁ - according to a new report from the International Labour Org...
    Moretheguardian.com

  • Investors' neglect of small-scale renewables threatens universal energy access
    Investing in a large-scale wind farm is a better guarantee of profits than multiple, small, off-grid renewables projects but without the latter, argues a recent report, the sustainable development ...
    Moretheguardian.com

  • US investors ploughing billions into palm oil, claims report
    Some of the US' leading institutional investors, including pension funds, are potentially fuelling environmental and social harm by ploughing billions of dollars into the palm oil industry through ...
    Moretheguardian.com

  • Plan A 2016 Report Review: Straight-talking M&S earns top marks
    Whatever the commercial fortunes of this British institution, its sustainability reporting is masterly If only Marks & Spencer (M&S), the struggling UK-based grocer and clothes retailer, could impr...
    Moreethicalcorp.com

  • BrandWatch - July 2016
    Indofood, a PepsiCo supplier in Indonesia, has been accused of child labour, unethically low wages and worker exploitation, in a new investigative report by environmental and human rights groups...
    Moreethicalcorp.com

  • A Lot Can Go Wrong Even After You Generate Sales Leads
    You can say that you've read all the important basics of B2B lead generation: flexible communication, getting as much relevant information as possible, and making sure the lead is everything you're...
    Morenettings-blurbmineytt.cu.cc

  • How eco-friendly communes could change the future of housing
    When a massive wildfire destroyed more than a thousand homes last year in the bone-dry hills of drought-stricken Lake County, California, about two hours north of San Francisco, Magdalena Valderram...
    Moretheguardian.com

  • Why your NHS surgeon could be a robot in the future
    Long waiting times, staff shortages, exorbitant agency fees, doctors' working hours: it's no secret that the NHS is facing a labour crisis...
    Moretheguardian.com

  • Weight Loss and The Right Way To Approach It
    Weight loss is important for everyone...
    Moreyoursnetpapersxx.cu.cc

  • Do You Know The Meaning of Legal Citation
    What is legal citation or a legal citation It is an acronym or abbreviation for a law report or other regular or periodic law or legal and authoritative publication directing a reader to the full ...
    Moremines-chains-promosty.cu.cc

  • New Indian Veterinary Education Regulations to End Calf Killing, Reduce Other Cruelty
    Every year, an estimated 1,000 calves are killed in India to teach veterinary anatomy and surgery to students, and thousands of frogs, rats, guinea pigs, and rabbits suffer and die for dissection a...
    Morepetaindia.com

  • Harvest Report - How It Helps You
    A harvest report is the most effective way to learn what is going on with different crops grown throughout the United States...
    Morearticlesminesnetwork-db.cu.cc

  • What We Pay For With 'Ethical' Manicures
    Eleven days later, a comprehensive plan to protect nail salon workers was introduced by New York state Governor Andrew M...
    Moreny.racked.com

  • 6 Of The Best Ethical Fashion Brands
    If the oil industry presented its wares as slickly as fashion, perhaps we'd laud BP's oh-so-sexy pipelines and forget gulls dying on greasy beaches...
    Morefashionbeans.com

  • What You Can Do On A Hawaii Vacation
    When it comes to choosing a vacation destination, there are a number of things that are taken into consideration...
    Moreverypublicsnetoiq.cu.cc

  • What You Need To Learn Prior To Buying That Family vacation Property
    People buy vacation homes for different reasons...
    Moreadvertisings-mine-chain-rm.cu.cc

  • An Animal Hospital Can Do It All
    When you move or purchase a new pet, then as a responsible pet owner you will need to make sure that you pet has all of its up to date immunizations and find a vet that can help you should an emerg...
    Morepromos-good-chain-cyz.cu.cc

  • 10 Reasons You Should Purchase a High Back Office Chairs
    Finding the right office chairs that will fit your working needs is harder than you think...
    Moreyour-posts-tissues-m.cu.cc

  • SANS Institute
    Imagine an attack surface spread throughout your organization, in the hands of every user, which moves from place to place regularly, stores highly sensitive and critical data, and sports numerous ...
    Moresans.org

  • What you should understand about your car during repair
    Do you need a Car Repair There are times when we dont have the strength of doing a simple repair on our cars because we are very busy or dont know what to do...
    Moreyours-netting-post-d.cu.cc

  • Why XU Jinglei Still Not Register Her Own Microblog
    The microblog means the microscopic blog which is a kind of open internet global social networking services arisen by the Web 3...
    Moreartworksour-e.cu.cc

  • Education Is the Tool For Success. The More You Know, The Further You Will Go.
    Hello Everyone,Subject: Attract Leads And Prospects To You! I am so excited I can barely type...
    Moreonlinesyourposting-is.cu.cc

  • Reverse Phone Lookup will help you to find out unknown call details
    You might wonder why you need to understand about the flow of reverse lookup and when exactly do you require a reverse phone service...
    Moreretesmines-adverts-etz.cu.cc

  • How I Chosen the EN-EL12 Charger
    Because the self appointed friends and family photographer, Im continuously looking to just take images of particular family members moments...
    Morepromotionsmy-systems-ya.cu.cc

  • US car sharing service kept 28,000 private cars off the road in 3 years
    Nearly 90% of Americans own cars, making the country a leader in traffic jams and pollution and costing the economy $124bn...
    Moretheguardian.com

  • How can developing countries reach 100% renewables - send in your questions #AskGSB
    Investment in renewable energy was higher in the world's poorest countries than the richest ones for the first time in 2015...
    Moretheguardian.com

  • Ethicswatch: Rio - No green medals for Olympics
    A prize-winning plan to bring sustainable living to Rio's favelas has foundered and the residents face losing their homes They were billed as "green games for a blue planetŁ, but as the Olympics dr...
    Moreethicalcorp.com

  • From Kellogg's to Unilever, a quiet revolution in sustainable farming
    Randy Miller farms about 1,000 acres of corn, soybeans and hay in Iowa's corn belt, where this time of year shoulder-high plants stretch for hundreds of miles...
    Moregreenbiz.com

  • Becoming Environmentally Friendly Means Helping Our Planet But You Can Also Save Money As Well
    Cash is actually a huge consideration for many folks as well as the thought that going green is expensive is something that keeps folks from doing it...
    Moreplugs-your-webszki.cu.cc

  • Hemp Fiberboard Poised To Replace Plywood
    Written by 2013-02-26-11...
    Morethcmag.com

  • A Man Finds He Yearns for God by Peter Menkin
    Here is a good reason to go to Church -- to find God...
    Morecircuitcommercial-minec.cu.cc

  • The Secret DVD Is Taking the Country by Storm. Is It Just Hype, Or Can It Work For You
    Unless you've been living under a rock, you've probably heard about The Secret...
    Morecircularmy-networkay.cu.cc

  • Aims and Ethics
    TABI's Aims To promote the highest standards of ethics in teaching and reading Tarot...
    Moretabi.org.uk

  • Was This Musician's Plan Ethical
    Independent artists working on budgets are always looking for innovative and cost-effective ways to expose new people to their music...
    Moremusicclout.com

  • Raising Ethical Children: Discussing the Film "Selma" with Young People
    The conversation is particularly complex when it's about some of our nation's not-so-proud moments...
    Morefacingtoday.facinghistory.org

  • The Writing Life: An Interview With Natalie Goldberg
    Natalie Goldberg shoots from the hip...
    Morepsychologytoday.com

W e license genuine ethical brands to display the eb symbol on their websites, stationery, signage, advertising and products. We do this so that everyone who not only cares about quality and value for money, but also about pressing social, economic and environmental issues can instantly identify those organisations, products and services that are part of the solution and not the problem.

The problems afflicting our world today are as diverse as they are complex - ranging from the destruction of our natural environments to advertising standards, corporate greed, government corruption, poverty in employment and growing economic inequality. Awareness of the many issues is generally high but real solutions rare.

Nevertheless, we do know that commerce has a significant role to play in making the world a better place. That is why it is so important for everyone who cares about these things to be able to instantly identify the organisations that are part of solutions and not problems. These ethical brands are members of a humane, civilised, polite and just society. Each time good people decide to support these organisations by buying their products and service, investing and working in them, the better our world becomes.

Ethical Brands don't claim to have all the solutions but each one consistently demonstrates that it is focused on managing gaps between what their customers, staff, investors and partners expect and the reality of their brand experiences. They are not registering as ethical brands because it is the latest must have PR accessory, but because they are genuinely committed to doing the right thing.

 

The term ethical brand is often misinterpreted and misappropriated. Claims that a product is - for example - environmentally friendly or organic, or that a brand should be trusted, perhaps even because it makes charitable gestures all encourage us to believe that it is good - in other words an ethical brand. Sometimes that assertion is true, but these claims and gestures are often used to deliberately foster perceptions of a brand that simply are not true.

This is the problem that inspired us to research and develop our ground-breaking service. The licensing program is the only one of its kind that is so widely accessible to organisations of all shapes and sizes worldwide, and underpinned by a strong authentication methodology.

This will establish the ethical brand logo identity as one of the most widely recognised symbols of operational integrity because all registered ethical brands are qualified using our real-time evidence-based monitoring system. Our methodology identifies and reports gaps between stakeholder expectations and the real-world brand experiences that these organisations deliver each and every day.

These gaps are common to every organisation, but genuine ethical brands are qualified by their demonstrated willingness to minimise them by engaging with the issues that we identify as well as report into the most senior levels of these organisations. We monitor the outcomes of these reports as a condition of every license to display the logo.