Real insights into the organisations behind the brands you support. Explore their ethical credentials with the eb™ Scan App, take action using your eb™ Membership, share and connect with the eb™ Tribe.
No credit card required to download and try Free for 7 days · Available on iOS and Android. Early bird bundle includes Lifetime eb™ Scan App + Membership (including QVSEE desktop browser plugin) + Tribe for a limited time.
Wherever you shop, work, play, rest or invest,
get to know the brands you support.
Find useful insights. Build your understanding.
Take part in the ways that matter to you.
Scan a label for revealing insights into the organisation behind the products and places where you choose to shop, work, play, rest and invest. Explore the details behind each assessment and monitor your most frequently supported or favourite brands. It’s what we do.
See how it worksSecure your place in the eb™ Community. Start amplifying your influence in your marketplace by participating in our formal certification procedures. Members of this community get to decide which organisations are worthy of the right to display the eb™ symbol. It’s why we’re here.
Explore MembershipDiscover something interesting about a brand while using your Scan App? Choose your unique username and you’re in. Share those brand discoveries along with your personal experiences on eb™ Tribe. Yet another way to amplify your influence - wherever you shop, work, play, rest or invest.
Discover Tribe
Build a more considered relationship
with the brands in your everyday life.
Point your phone at a barcode, QR code or visible brand logo.
Read the assessment and look into the reasoning and available sources.
Build a personal Portfolio of brands you want to revisit and follow.
Discover qualifying ethical brands using your eb™ Scan App and nominate them for eb™ Certification. Share your insights and experiences to the research Tribe.
Ethical Brand brings curiosity and participation together. Discover what is known about a brand, contribute what you have experienced, and connect with the eb™ Community.
Learn about eb™ MembershipFree Membership opens the door to action: nominate as well as endorse and challenge ethical brand nominations as well as blocking and arbitration proceedings, which are subject to eligibility requirements and conditions based on participation.
Submit your firsthand brand experiences to eb™ research and share your discoveries, insights and opinions with the Tribe.
Explore contributions in the appConnect to Tribe from the app, choose your public identity, and decide which discoveries and commentary to publish.
Discover Tribe through the appDownload the app and explore the free preview.
Download free and take your eb™ Scan App shopping. Try it out.
Scan 30 brands then continue scanning up to 30 more every week. Full terms in the app.
Explore the Lifetime option while available. Check the terms in app.
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We’ll reward you with a free 6 month subscription!
The eb™ Scan App is free to download and try for 7 days.
No. The eb™ Scan App provides access to scanning features. eb™ Membership connects you to the community and enables you to participate in our certification procedures as well as access to the QVSEE™ browser plugin, which brings Scan App functionality to your desktop. For a limited time, eb™ Membership and eb™ Tribe are included free.
Publishing to the Tribe is a choice. You select the Scan App discoveries and commentary you wish to publish under your chosen Tribe identity. Firsthand research contributions can be made privately.
No. A QVSEE™ Scan App rating is an assessment based on available evidence. When you discover a brand that scores above 50 in the Scan App, a link appears in that brand profile, enabling you to formally nominate that organisation for eb™ certification.
Open the community options in the app and follow the connection steps. Membership registration and account management continue through ethicalbrand.com. You choose how and when to take part.
Get the eb™ Scan App. Bring your curiosity.
Free to download · In-app purchases available
Business information
Ethical Brand is operated by Ethical Brand Ventures, Inc., a Delaware corporation. Ethical Brand Ventures, Inc. operates ethicalbrand.com and the eb™ Scan App, which allows consumers to scan products and brands and review their Quality, Value, Social, Economic and Environmental (QVSEE™) ratings.
Ethical Brand sends user-requested, one-time account verification codes only after a user selects SMS verification, confirms the displayed mobile number, checks the dedicated SMS consent checkbox, and selects Send code. The program is transactional and is not used for marketing. Review the complete SMS consent flow.
